Marketing 10 Looking for someone to recheck my work!
Mrs.Q
Unit10template1.pptx
Your Name
AB 219: Marketing
Instructor: Diane Sykes, MBA
Date here
Code of Ethics
Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad.
Note that you MUST narrate this presentation.
Advertising Campaign
Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using 3 different types of advertising.
Public Relations Strategy
Provide a public relations strategy to promote the new product line while considering the social responsibility involved.
Tools for promotion, personal selling and social media
Prepare 1 tool each for consumer sales promotion, personal selling, and social media.
AIDA
Describe how the AIDA concept stages are to be addressed.
Attention
Interest
Desire
Action
Pricing Objectives and Strategies
Explain the three (3) possible pricing objectives, choose either: Profit oriented, sales oriented, or status quo oriented.
Select one and then explain pricing strategies and whether you will use any discounts, rebates trade discounts, and/or allowances that would apply for this new line of life-saving products.
Profitability
Explain how you will determine a profit has been realized based on your pricing objectives. (Return on Investment (ROI), or Return on Assets (ROA), or Break Even analysis
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2017). MKTG, 11e. Mason, OH: Cengage Learning.
