Emerging Practices 2

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Unit 10 – Emerging Practices 2

PMGT 574

Recap Last Unit

n Lean Startup n MVP n Lean Change Management n Kotter's Change Process

Opening Discussion

Discussion on previous unit assignments

Emerging Practices 2

Emerging Practices

Lean Startup

LeanUX Lean Change

Lean Canvas

LeanUX

Lean UX

https://www.youtube.com/watch?v=F4Mry7L-vwM&t=92s 6 mins

1. Collaboration over Silos 2. Problem-focused over Feature-driven 3. Outcomes over Outputs

Lean UX: 3 Key Mind Shifts

n Small, cross-functional teams n Product, UX, Dev, QA n Other supporting groups where appropriate n Engaged from project inception through completion

n No Egos, ninjas, or rock stars n All team members are equally important n All ideas equally worthy of consideration

n Shared product knowledge and customer understanding

Collaboration Over Silos

n Many teams immediately jump from a customer concern, or request, to prescribing a solution. Lean UX asks us to step back and focus on the problem: n What are the users’ challenges? n What problem(s) should we solve for the user? For the business?

n Being problem-focused: n Shows trust in the team n Builds shared understanding and investment n Reduces waste n Focuses on the customer n Delivers innovative solutions not incremental change

Problem-focused Over Feature-driven

n Features = Outputs n User Needs + Business Goals = Outcomes n Deliver measurable results

n Analytics: we can’t validate success if we aren’t measuring

Outcomes over Outputs

1. Reduces waste 2. Builds shared understanding 3. Small experiments deliver rapid customer insight

Lean UX: 3 Key Benefits

Traditional UX

Lean UX

Lean UX Process

1. Product identifies a project to be worked from Roadmap 2. Product and UX write problem statement 3. Gather team and Conduct Assumptions Workshop:

• Declare all assumptions embedded in problem statement • Prioritize assumptions • Write Hypothesis Statement • Identify features, functionality, tactics that may satisfy the targeted outcomes

Lean UX Process: Assumptions, Hypotheses, & Outcomes

Learner Assignments was designed to provide Learners with access to their required assignments. Through the Assignments screen, Learners can find assignments based on assignment status, module or name. We have observed that the interface does not display assignment information in a manner that drives Learners to take action and complete assigned work. The Assignments screen does not meet accessibility requirements nor is it mobile- friendly. These factors combine to negatively impact sales and retention efforts, especially when potential customers are comparing our product against competitors. How might we improve the Assignments process in a way that meets accessibility and mobile-friendliness requirements, and increases the assignment engagement rate amongst Learners?

Lean UX Process: Sample Problem Statement

We believe that redesigning the Assignments user flow will make it easier for users to find and access their assignments, reduce user frustration, and will ensure that assignments are accessible for all users with disabilities and display across all modern mobile devices. We will know that we are right when: n The Assignments screen is WCAG 2.0 level AA accessible n The Assignments screen is responsive/mobile-friendly n We see a decrease in average time spent on Assignments screen n We see a downward trend in number of overdue assignments n We receive overwhelmingly positive feedback from users in user interviews and

usability testing n Page load time, on a desktop device, is reduced by 20% over current screen n Page size (in kb) is reduced by 20% over current screen n All actions on the Assignments screen can be tracked and reported on via Adobe

Analytics n We can measure and report on usage by device type

Lean UX Process: Sample Hypothesis Statement

Lean UX Process

1. Assemble Team for Design Studio Workshop: a. Collaborative, cross-functional design session b. Team Makeup:

• Required: Product Manager/Product Owner, UX Designer, Developer, QA Analyst

• Optional: Content, Customer Service, Customer Engagement, Other team members

Lean UX Process: Collaborative Design

Lean UX Process

1. Create Minimum Viable Experiment • Sketches • Wireframes (optional) • HTML prototype

2. Test internally 3. Test with Advisory Panel (optional) 4. Always Test with real customers

Lean UX Process: Design It

Lean UX Process: Phase 4

1. Establish a cadence for Customer Research • Weekly is ideal

2. Test everything • Embrace imperfection • Get comfortable sharing wireframes, sketches, etc. • Not polished product

3. Gather and make sense of research • Review as a team • Identify patterns • Share/publish insights

4. Write and prioritize stories based on insights

Lean UX Process: Continuous Research & Feedback

Lean UX

What benefits do you see with the LeanUX process?

LEAN CANVAS Running Lean

Lean Canvas – Running Lean

n What: Problem n What is the problem you are trying to solve?

n Who: Customer n Who has the problem?

n How: Product/Market n How do you solve this problem? n How big is the market? n How are you going to reach this customer? n How do you drive demand? n How will you make money?

Ideas

Build

Code

Measure

Data

Learn

Love your problem, not your solution. - Ash Maurya

Lean Canvas – Running Lean

n Business Model n A single diagram of your business

n Business Plan n Used to gain investment

Lean Canvas

P ro

du ct

M arket

Lean Canvas

1. Problem n Try to list the top 3 problems you are

looking to solve n Ask yourself “Do I have a problem worth

solving?” 2. Customer Segment

n List the target customers

3. Solution n List the top 3 features of the unique solution

4. Unique Value Proposition n Single, clear, compelling message that

states why you are different and worth buying

Lean Canvas

5. Key Metrics n Measurables that will drive

revenue/retention 6. Channels

n List the paths to the customers

7. Unfair Advantage n List what makes your product difficult to

copy 8. Existing Alternatives

Lean Canvas

9. Customer Structure n Customer acquisition costs n Distribution costs n Hosting n People, etc.

10. Revenue Streams n Revenue model n Life time value n Revenue n Gross margin

Recap

LeanUX

Lean Canvas