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108 CMAJ, February 2, 2016, 188(2) ©2016 8872147 Canada Inc. or its licensors

I n its recent global report on antimicrobial resistance, the World Health Organization warned that widespread resistance is not just

a future threat but a present-day reality. Many of the current treatment options for common infec- tions are becoming less effective.1,2 The World Health Organization pointed out that tackling antimicrobial resistance requires a multisectoral approach involving patients, health care work- ers, policy-makers and industry.2

With the Supporting the Improvement and Management of Prescribing (SIMPle) study, we aimed to improve antimicrobial prescribing for urinary tract infection in primary care through a multifaceted complex intervention with interac- tive, multimedia and electronic components integrated into routine care.3 In this article, we

report on the quality of prescribing measured against national guidelines for the prescribing of antimicrobials.4

Methods

The study protocol was described previously.3 The SIMPle study was a 3-armed complex inter- vention, with practice-level randomization. Eli- gible practices were members of the Irish Pri- mary Care Research Network that were using a particular type of patient management software. The Irish Primary Care Research Network is an established national research network of general practices. Of the 32 eligible practices invited by letter, 30 confirmed their participation in a fol- low-up phone call. Upon confirmation, each

Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial

Akke Vellinga PhD, Sandra Galvin PhD, Sinead Duane PhD, Aoife Callan PhD, Kathleen Bennett PhD, Martin Cormican MD, Christine Domegan PhD, Andrew W. Murphy MD

Competing interests: Subsequent to this study, Aoife Callan became an employee of Novartis Ireland. No other competing interests were declared.

This article has been peer reviewed.

Accepted: Sept. 28, 2015 Online: Nov. 16, 2015

Correspondence to: Akke Vellinga, [email protected]

CMAJ 2016. DOI:10.1503 / cmaj.150601

Background: Overuse of antimicrobial therapy in the community adds to the global spread of antimicrobial resistance, which is jeopardizing the treatment of common infections.

Methods: We designed a cluster randomized complex intervention to improve antimicro- bial prescribing for urinary tract infection in Irish general practice. During a 3-month base- line period, all practices received a workshop to promote consultation coding for urinary tract infections. Practices in intervention arms A and B received a second workshop with information on antimicrobial prescribing guidelines and a practice audit report (base- line data). Practices in intervention arm B received additional evidence on delayed pre- scribing of antimicrobials for suspected uri- nary tract infection. A reminder integrated into the patient management software sug- gested first-line treatment and, for practices in arm B, delayed prescribing. Over the 6-month intervention, practices in arms A

and  B received monthly audit reports of anti- microbial prescribing.

Results: The proportion of antimicrobial pre- scribing according to guidelines for urinary tract infection increased in arms A and B rela- tive to control (adjusted overall odds ratio [OR] 2.3, 95% confidence interval [CI] 1.7 to 3.2; arm A adjusted OR 2.7, 95% CI 1.8 to 4.1; arm B adjusted OR 2.0, 95% CI 1.3 to 3.0). An unintended increase in antimicrobial prescrib- ing was observed in the intervention arms rela tive to control (arm A adjusted OR 2.2, 95% CI 1.2 to 4.0; arm B adjusted OR 1.4, 95% CI 0.9 to 2.1). Improvements in guideline- based prescribing were sustained at 5  months after the intervention.

Interpretation: A complex intervention, includ- ing audit reports and reminders, improved the quality of prescribing for urinary tract infec- tion in Irish general practice. Trial registration: ClinicalTrials.gov, no. NCT01913860

Abstract

See also page 94 and www.cmaj.ca/lookup/doi/10.1503/cmaj.151103

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practice was sequentially assigned to 1 of the 3 study arms, according to a computer-generated randomization schedule.

Intervention The intervention, based on prior formative research,3 aimed to improve the quality of anti- microbial prescribing for urinary tract infection in primary care through a multifaceted complex intervention with interactive, multimedia and electronic components (Table 1).

In phase 1 (baseline data collection), all gen- eral practitioners from each participating practice were invited to a coding workshop, during which the SIMPle study was explained, including the importance of consultation coding for the gener- ation of audit reports. Phase 2 began with an interactive workshop, with differing content based on the intervention arm. Practices in inter- vention arm A received information on national guidelines for antimicrobial prescribing, and the first practice audit report (phase 1 data) was dis- cussed. Practices in intervention arm B received the same information as those in arm A, along with additional evidence to support delaying antimicrobial prescriptions for suspected urinary tract infection. For practices in both intervention arms, whenever a consultation was coded as uri- nary tract infection, a reminder outlining the guidelines (including a link to the website www. antibioticprescribing.ie) appeared. For practices in arm B, the reminder also urged the physician to consider delayed prescribing. Practices in the intervention arms received a monthly audit of antimicrobial prescribing for urinary tract infec- tion (by email). To standardize the intervention, control practices received a workshop focused on the coding routine. In phase 3 (intervention arms only), a multimedia application was intro- duced, which included a game for children and an infomercial for adults addressing antimicro- bial awareness (Bug Run School Days), accessi- ble to patients in the physicians’ offices.

After the 6-month intervention period, control practices received all of the intervention materials, as well as their respective audit reports. Phase 4, the follow-up period, started at the end of the intervention and included a 5-month period of passive data collection to evaluate sustainability of any change in antimicrobial prescribing.

Figure 1 shows the CONSORT flow diagram for the study. Patients visiting participating prac- tices were automatically enrolled (passive con- sent) and were informed of the SIMPle study through information leaflets and posters dis- played in the waiting room.

Phase 1 started in June or July 2013 (depend- ing on the practice), phase 2 started in Septem- ber or October 2013, and phase 3 was introduced at the end of November 2013. The intervention ended Mar. 31, 2014.

The practice audit report met the Irish Medi- cal Council requirement for general practitioners to maintain their professional competence. The Irish College of General Practitioners Research Ethics Committee reviewed and approved the intervention protocol.

Outcome measure The primary outcome measure was proportion of prescriptions for recommended first-line antimicrobials for suspected urinary tract infec- tion in intervention arms A and B, relative to the control arm.

Sample size The sample size was based on an absolute increase of 10% in the proportion of prescrip- tions for first-line antimicrobials in intervention arm A relative to control. A total of 920 patients with suspected urinary tract infection from 20 practices would give a power of 80% to detect a significant change in the proportion of patients receiving a first-line antimicrobial treatment in intervention arm A relative to the control arm (intraclass correlation 1%5).

Table 1: Activities in the Supporting the Improvement and Management of Prescribing (SIMPle) study

Study arm; activities*

Phase (after randomization) Intervention arm A Intervention arm B Control

Phase 1: Baseline data collection 1 1 1

Phase 2: Intervention period 2, 3 2, 3, 4 1

Phase 3: Multimedia application 5 5 None

Phase 4: Evaluation 6 6 6

*1 = coding workshop; 2 = interactive workshop with information on the national antimicrobial prescribing guidelines and discussion of practices, as well as first audit report on antimicrobial prescribing; 3 = reminder pop-up outlining national antimicrobial prescribing guidelines; 4 = additional evidence to support delayed prescribing of antimicrobials; 5 = multimedia application (directed to patients); 6 = audit report.

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Data collection Throughout the study, data were extracted through the patient management software. We analyzed all antimicrobial prescriptions to compare overall pre- scribing and the prescribing of specific antimicro- bials in each study arm. For each consultation with a physician, we extracted the patient’s age, sex and medical card status. In Ireland, holders of medical cards receive free health care and medications. Entitlement to a medical card is based on income and age, and about one-third of the population

under 70 years of age have a medical card.6 For patients with repeat consultations (within 30 days), only the first repeat consultation was considered. For each practice, the number of antimicrobial pre- scriptions per 100 practice consultations was cal- culated as a measure of practices with high and low prescribing. Other practice variables included the number of general practitioners, the presence of a practice nurse, the number of patients with a medical card, mean age of patients and mean age of general practitioners.

GP practices assessed for eligibility (those submitting urine samples to

University Hospital Galway’s laboratory) n = 107

Excluded n = 61 (did not use speci�ed practice management software)

Eligible n = 46

Invited to participate n = 32

Declined to participate n = 2

Randomized n = 30

Arm A Prescribing according

to guidelines n = 10

Control n = 10

Arm B Prescribing according to guidelines

with delayed prescription n = 10

Data analyzed n = 10

Coded UTI consultations n = 1124

Analyzed n = 10

Coded UTI consultations n = 1047

Analyzed n = 10

Coded UTI consultations n = 1143

Lost to follow-up n = 0 Discontinued

intervention n = 0

Not invited* n = 14

Figure 1: CONSORT flow diagram for the Supporting the Improvement and Management of Prescribing (SIMPle) study. GP = general practitioner. *Invitations were extended to practices that met the initial inclusion criterion until the target number of practices (n = 30) was reached. The remaining 14 practices met the eligibility criteria, but were not needed and hence were not invited.

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Statistical analysis We took a population-averaged approach, using generalized estimating equation analysis with an exchangeable correlation structure, which allows a random intercept.7 This approach allowed clus- tering at the practice level and predicted first-line antimicrobial prescribing for urinary tract infec- tion as a function of study arm, with adjustment for practice and patient characteristics. We ran similar models for each antimicrobial agent. We calculated adjusted odds ratios (ORs) for anti- microbial prescribing and associated 95% confi- dence intervals (CIs). We estimated intraclass correlation coefficients with the (xtgee) post- estimation function (estat wcorrelation). Overall statistical analysis was performed with IBM SPSS version 21.0, and the generalized estimat- ing equation analysis was performed with STATA 13 software.

Deviations from protocol The primary objective of the intervention was to improve the prescribing of first-line antimicro-

bials according to national guidelines. Trime- thoprim and nitrofurantoin were both recom- mended as first-line treatment; however, the guidelines recommend using these first-line antimicrobials only below the resistance thresh- old of 20%.8 The prevalence of trimethoprim resistance was above this level,9 such that only nitrofurantoin remained as a recommended treatment. To be faithful to the protocol, both first-line treatment (i.e., trimethoprim or nitro- furantoin) and treatment with nitrofurantoin only were reported. In addition to the primary outcome, we determined changes in the fre- quency of prescribing (secondary objective), as well as specific other prescribing and reconsul- tation data to aid in the interpretation of the results. We based the power calculation on con- servative estimates, according to active identifi- cation of patients by the general practitioners, similar to previous studies.5 Given the passive consent approach, we decided to adhere to the timelines set out in the protocol, which resulted in a larger sample size than planned.

Table 2: Overview of practices and patients for a study of antimicrobial prescribing for urinary tract infection

Study arm; mean ± SD*

Characteristic Intervention arm A Intervention arm B Control

Practice

No. of GPs, median FTE (range) 2.3 (1.0–5.5) 2.0 (1.0–5.0) 2.0 (1.0–4.5)

Time in practice, yr 18.7 ± 12.5 14.8 ± 11.4 16.9 ± 8.8

No. of practice contacts per yr 14 810 ± 10 169 15 464 ± 12 950 12 820 ± 7 661

No. of antimicrobial prescriptions per 100 practice contacts

14.1 ± 4.6 11.0 ± 4.8 12.2 ± 4.1

Study

No. of UTI consultations

Baseline (before intervention†) 381 309 360

During intervention† 743 738 783

Subtotal, baseline + intervention† 1124 1047 1143

Follow-up 211 241 441

Repeat consultations (intervention†) 18 14 36

During intervention period

No. (%) of consultations with urine samples

350 (47.1) 380 (51.5) 377 (48.1)

No. (%) of samples with growth 231 (66.0) 248 (65.3) 239 (63.4)

Consultations (by practice)

Age of patients, yr 56.3 ± 3.3 51.5 ± 11.4 54.1 ± 7.7

Sex of patients, % male 12.0 ± 6.6 12.4 ± 7.8 8.3 ± 5.6

% of patients with medical card 68.1 ± 14.4 62.1 ± 17.5 55.3 ± 18.8

Note: FTE = full-time equivalent, GP = general practitioner, SD = standard deviation, UTI = urinary tract infection. *Except where indicated otherwise. †Here, ”intervention” refers to the intervention period (phases 2 and 3); there was no intervention for the control group.

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Results

Demographic characteristics A total of 30 practices, accounting for 71 general practitioners, were randomly assigned to the 3  study arms (Table 1 and Figure 1). Over the 9-month study period, we recorded a total of 3314 consultations for urinary tract infection (Table 2), evenly spread among the 3 arms over the entire intervention period. Nearly 32% (n = 1050) of the consultations were recorded in the baseline period (3 mo) and 68.3% (2264) during the intervention period (6 mo). The proportion of consultations in which an antimicrobial agent was prescribed was 67.0% (704/1050) in the baseline period and 73.5% (1664/2264) in the intervention period.

The consultations for urinary tract infection involved mostly women (89.4% [2963/3314]) and patients with a medical card (66.0% [2187/3314]). The mean age of patients was 56.1 (standard devi- ation 20.7) years. The total number of patients included in the analysis was 2560, with a mean of 110 (standard deviation 13.6) patients per practice (range 34 to 328). Table 2 presents an overview of practice and consultation characteristics.

Prescribing practices Antimicrobial prescribing did not differ among groups during the baseline period, and a first-line antimicrobial agent was prescribed in 45.4% to 49.8% of the consultations for urinary tract infection (Table 3). At the end of the interven- tion period, the rate of first-line prescribing was 68.2% in arm A (absolute increase 22.8%),

66.5% in arm B (absolute increase 16.7%) and 44.1% in the control group (absolute decrease 1.7%). Relative to the control group, the absolute increase in first-line prescribing was 24.5% in arm A and 18.4% in arm B.

When only nitrofurantoin was considered, the absolute increase in prescribing was 37.5% in arm A and 32.7% in arm B, whereas prescribing remained stable in the control arm (absolute differ- ence 0.9%). However, the absolute change in per- centage of consultations with prescribing of any antimicrobial was a 15.3% increase in arm  A, a 5.9% increase in arm B and a 2.1% decline in the control arm. With consideration of the total per- centage of antimicrobial prescribing in the inter- vention arms, the increase in nitrofurantoin pre- scribing came through replacement of trimethoprim (about 15%) and co-amoxyclav (amoxicillin and clavulanic acid; less than 10%) but not quinolones (see Appendix 1, available at www.cmaj.ca /lookup /suppl/doi:10.1503/cmaj.150601/-/DC1).

The effect of the intervention was calculated as an OR in a logistic generalized estimating equation model (Table 4). The adjusted OR was 2.7 (95% CI 1.8 to 4.1) for intervention arm A and 2.0 (95% CI 1.3 to 3.0) for intervention arm B. The adjusted overall OR of 2.3 (95% CI 1.7 to 3.2) means that a patient visiting an intervention practice with symptoms suggestive of urinary tract infection was 2.3 times more likely to receive a prescription for a first-line antimicrobial than a similar patient visiting a control practice.

The adjusted odds that a patient would re- ceive a prescription for nitrofurantoin were 4.5 (95% CI 2.7 to 7.3) in arm A and 3.5 (95% CI

Table 3: Differences in prescribing before and during intervention in each arm (unadjusted)

Study arm; timing; measure (95% CI)

Variable

Intervention arm A Intervention arm B Control

Baseline Intervention period Baseline Intervention period Baseline Intervention period

No. of consultations 381 743 309 738 360 783

First-line antimicrobial

% of prescriptions 45.4 (40.4 to 50.4) 68.2 (64.9 to 71.6) 49.8 (44.2 to 55.4) 66.5 (63.1 to 69.9) 45.8 (40.7 to 51.0) 44.1 (40.6 to 47.6)

Absolute difference* 22.8 (16.6 to 29.0) 16.7 (9.9 to 23.5) –1.7 (–4.7 to 8.1)

Difference (v. control) 24.5 (21.9 to 27.1) 18.4 (16.0 to 20.8) NA

Nitrofurantoin

% of prescriptions 26.8 (22.3 to 31.2) 64.3 (60.9 to 67.8) 31.1 (25.9 to 36.3) 63.8 (60.4 to 67.3) 35.0 (30.1 to 40.0) 35.9 (32.5 to 39.3)

Absolute difference* 37.5 (31.7 to 43.3) 32.7 (26.3 to 39.2) 0.9 (–5.3 to 7.1)

Any antimicrobial

% of prescriptions 63.3 (58.4 to 68.1) 78.6 (75.6 to 81.6) 69.9 (64.8 to 75.1) 75.8 (72.7 to 78.8) 68.6 (63.8 to 73.4) 66.5 (63.2 to 68.9)

Absolute difference* 15.3 (9.4 to 21.2) 5.9 (–0.3 to 12.1) –2.1 (–3.9 to 8.1)

Note: CI = confidence interval. *Intervention minus baseline.

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1.9 to 6.3) in arm B. To identify the effect of in- creased prescribing, a model was run estimating the odds of receiving an antimicrobial depending on the arm. This model showed that patients in arm A had a higher chance of receiving an anti- microbial than patients in the control group (ad- justed OR 2.2, 95% CI 1.2 to 4.0), but this was not so for patients in arm B (adjusted OR 1.4, 95% CI 0.9 to 2.1). No practice factors or other intervention approaches (e.g., multimedia appli- cations) had a significant effect on the outcome.

Overall antimicrobial prescribing and sustainability Figure 2 shows, for practice contacts with pre- scribing of any antimicrobial, the percentage in which nitrofurantoin was prescribed. For arm A, there was an increase from 26.8% at baseline to 64.3% during the intervention, which was sus- tained at 63.5% during follow-up. Similarly, for arm B there was an increase from 31.1% at base- line to 63.8% during the intervention, with only a slight drop, to 57.3%, during follow-up. Pre- scribing of nitrofurantoin in the control arm was about 35% both before and during the interven- tion, increasing to 47.8% during the follow-up period.

Coding of consultations Given that nitrofurantoin is prescribed almost exclusively for patients with suspected urinary tract infection, the data for nitrofurantoin pro- vided a basis for estimating completeness of implementation of coding. For each study arm and each practice, we examined the percentage of nitrofurantoin prescriptions accounted for by UTI-coded consultations (Table 5). Between 40% and 50% of the nitrofurantoin prescrip- tions were coded during the intervention, and this proportion dropped to less than 30% during follow-up.

Repeat consultations A total of 68 repeat consultations were identified during the intervention period, and generalized estimating equation analysis showed no differ- ence in repeat consultation between the interven- tion and control arms (arm A adjusted OR 0.5, 95% CI 0.2 to 1.3; arm B adjusted OR 0.4, 95% CI 0.1 to 1.1). However, patients who received nitrofurantoin during the index visit were less likely to have a repeat consultation (adjusted OR 0.6, 95% CI 0.3 to 0.99). No differences in repeat consultation were observed when other antimicrobials were prescribed at the index visit.

Interpretation

The primary aim of the SIMPle study was to improve the quality of antimicrobial prescribing according to guidelines. An absolute increase of 20% was achieved for practices in the interven- tion arms, and patients attending an intervention practice were twice as likely to receive a pre- scription for a first-line antimicrobial for their urinary tract infection as those attending a con- trol practice.

The focus of our intervention was on increas- ing the proportion of antimicrobial prescriptions for nitrofurantoin. In line with recent updates to guidelines on the treatment of urinary tract infec- tions,10 the use of quinolones is discouraged, to retain quinolones as a viable alternative if first- line treatment fails. With trimethoprim resistance higher than 20%, prescribing of nitrofurantoin was an alternative outcome. Patients visiting an intervention practice were up to 5 times more likely to receive a prescription for nitrofurantoin than any other antimicrobial. However, the improved quality of prescribing must be put into the context of its unintended effect, an increase in actual antimicrobial prescriptions. Research has shown that the nature of complex systems,

Table 4: Adjusted* effect of interventions by outcome

Variable

Antimicrobial; OR (95% CI)

First-line Nitrofurantoin Quinolone Trimethoprim Co-amoxyclav

Control Reference Reference Reference Reference Reference

Arm A 2.7 (1.8 to 4.1) 4.5 (2.7 to 7.3) 0.6 (0.3 to 1.00) 0.3 (0.1 to 0.6) 0.4 (0.3 to 0.7)

Arm B 2.0 (1.3 to 3.0) 3.5 (1.9 to 6.3) 0.7 (0.3 to 1.4) 0.2 (0.1 to 0.3) 0.3 (0.2 to 0.6)

Age, per yr 1.0 (0.99 to 1.0) 1.0 (1.0 to 1.0) 1.0 (1.0 to 1.0) 1.0 (0.98 to 1.0) 0.99 (0.99 to 1.0)

Sex, male 0.5 (0.4 to 0.7) 0.6 (0.4 to 0.8) 2.4 (1.5 to 3.9) 0.7 (0.4 to 1.2) 0.9 (0.5 to 1.7)

Medical card 1.1 (0.9 to 1.3) 1.0 (0.8 to 1.3) 0.7 (0.4 to 0.98) 1.2 (0.9 to 1.5) 1.1 (0.8 to 1.5)

ICC 0.048 0.045 0.035 0.031 0.005

Note: CI = confidence interval, ICC = intraclass correlation (measure of resemblance among practices), OR = odds ratio. *ORs were adjusted for age, sex, medical card status and number of antimicrobial prescriptions per 100 practice consultations.

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such as general practices, where many inter- related factors influence antimicrobial prescrib- ing, makes it difficult to predict the results of interventions. Although our intervention did not show results opposite to those we anticipated, the actual intervention effect was inflated. We can only speculate that a more stepwise approach, in which successful implementation of one behavioural change (improved prescribing) would be followed by a next step in behavioural change (limitation on prescribing), might be more appropriate.

From a societal perspective, the potential neg- ative effect of increased use of antimicrobials may be mitigated if the increase involves nitro- furantoin. After extensive worldwide use of this drug for more than 50 years, there has been little evidence of acquired resistance to nitrofurantoin, and the use of this agent does not appear to pre- dispose patients to resistance.11,12 Therefore, nitrofurantoin may be less harmful than and much preferred over other antimicrobials.13,14 Also, the lower number of repeat consultations among patients for whom nitrofurantoin was pre-

scribed may support the finding that nitrofuran- toin does not predispose patients to resistance.

Analysis of the 5-month follow-up data showed that the behavioural change initiated by the intervention was sustained and became embedded in clinical practice. However, coding of urinary tract infection consultations dropped after the intervention and thus was not embedded as a behavioural change. The potential of coding to provide practice-specific information, and thereby to facilitate audit reports, may need fur- ther emphasis.

In a cluster randomized controlled trial (RCT) in Norwegian general practice, which aimed to change the use of antimicrobials for urinary tract infection, patients received educational material and general practitioners received computer- based decision support and reminders.15 The RCT was delivered passively, without support related to guidelines. Despite the advanced design of this study’s intervention, the effect was limited. Another Norwegian study to limit anti- microbial prescribing for respiratory infections used an RCT design to implement multifaceted academic detailing as part of continuing medical education.16 In this RCT, there was better adher- ence to guidelines and a reduction in antimicro- bial prescribing, which suggests that changing the prescribing behaviour of general practition- ers should be integrated into their continuing education. A recent simple and low-cost RCT showed great promise in reducing inappropriate prescribing through the use of public commit- ment letters from general practitioners, without additional support; there was an absolute reduc- tion of nearly 20% in inappropriate prescribing of antimicrobials, which did not diminish over the 1-year duration of the study.17 Buy-in from general practitioners through public commitment or appropriate incentives and integration of behaviour change as part of continuing education should be considered for future interventions.18

Limitations and strengths This study had some limitations. First, the increase in overall prescribing of antimicrobials for urinary tract infection was unexpected, and it was not possible to conclude whether this was clinically appropriate or an unwanted conse- quence. This finding merits further study. Sec- ond, delayed prescribing could be identified only indirectly. For a future study, the option of recording a prescription as delayed in the patient management software should be considered; this option might even serve as a reminder. Other limitations included the study’s limited geo- graphic range (leading to limited external valid- ity), the relatively small number of practices and

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Arm A Arm B Control

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Figure 2: Percentage of practice contacts in which nitrofurantoin was prescribed (for practice contacts with prescribing of any antimicrobial), before, during and after the intervention in each study arm. CI = confidence interval.

Table 5: Proportion of UTI-coded nitrofurantoin prescriptions

Study arm; % UTI-coded

Time frame Arm A Arm B Control

Baseline 47.4 40.5 50.0

During intervention 41.0 46.5 44.9

Follow-up 18.0 21.8 30.8

Note: UTI = urinary tract infection.

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the input of a research team for the duration of the study.

This study also added value to existing evi- dence in several respects. An audit report, the key element in changing prescribing behaviour, included practice-specific information. Passive enrolment through coded consultations resulted in a larger sample size than anticipated, which reflects the simplicity of this study for general practitioners and serves as an example of inte- grating research into practice. The sustainability of the intervention was reflected by continued first-line prescribing at 5 months after the inter- vention. The success of the SIMPle study has garnered the interest of the Irish College of Gen- eral Practice, and a national rollout is planned.

Conclusion Clear, contextualized, practice-specific informa- tion in the form of feedback reports is a highly efficient method to investigate and change the antimicrobial prescribing behaviour of general practitioners. Research and practice can be inte- grated through novel data collection methods that do not require active recruitment. The SIMPle study, which involved a complex inter- vention including audit and feedback reports combined with reminders, improved the quality of antimicrobial prescribing for urinary tract infection in Irish general practice.

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15. Flottorp S, Oxman AD, Havelsrud K, et al. Cluster randomised controlled trial of tailored interventions to improve the manage- ment of urinary tract infections in women and sore throat. BMJ 2002;325:367.

16. Gjelstad S, Hoye S, Straand J, et al. Improving antibiotic pre- scribing in acute respiratory tract infections: cluster ran- domised trial from Norwegian general practice (prescription peer academic detailing (Rx-PAD) study). BMJ 2013;347: f4403.

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Affiliations: Discipline of General Practice (Vellinga, Gal- vin, Duane, Callan, Murphy) and Discipline of Bacteriology (Vellinga, Cormican), School of Medicine, and JE Cairnes School of Business and Economics (Domegan), National University of Ireland, Galway, Ireland; Department of Phar- macology and Therapeutics (Bennett), Trinity College Dub- lin, Dublin, Ireland; Department of Medical Microbiology (Cormican), University Hospital Galway, Galway, Ireland

Contributors: Akke Vellinga conceived the study; led pro- tocol development, study implementation, data management, statistical analysis and interpretation of the data; and drafted the manuscript. Sandra Galvin, Sinead Duane and Aoife Cal- lan contributed to protocol and intervention development, design of the intervention materials, and data collection and management. Sandra Galvin and Sinead Duane delivered the intervention to all practices and liaised with practices on data collection. Kathleen Bennett contributed to protocol develop- ment, study implementation and data interpretation. Martin Cormican provided microbiologic support and contributed to protocol development. Christine Domegan contributed to protocol development, intervention structure and content design. Andrew Murphy conceived the study and acted as principal investigator. All authors approved the final version to be published and agreed to act as guarantors of the work.

Funding: This study was funded by the Health Research Board of Ireland under Interdisciplinary Capacity Enhance- ment Award ICE2011-10. Additional funding was obtained for the multimedia applications through a 2012 grant from the Knowledge Exchange and Dissemination Scheme from the Health Research Board.

Data sharing: All anonymized data gathered during this study are available to other researchers upon request (by con- tacting the first author). Additional approval from ethical and/or research committees may be needed for subsequent use of these data.

Acknowledgements: The authors would like to acknowl- edge the participation and support of the staff of the 30 gen- eral practices that participated in the study and all patients who participated in the provision of data. The authors also acknowledge the staff of the University Hospital Galway lab- oratory. Practice data collection was carried out through the Irish Primary Care Research Network.

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