Business case
t tìm kiểu mấy chiến lược thôi à ● 2016 Internationalization: Unilever in India
● 2018 Top FMCG Companies in India
● 2022
○ Capital Markets Day 2022 18th November 2022 ○ Inside our markets: Unilever in India
● Strategic Insights on Hindustan Unilever's Market Position ● Focus: Unilever's dominance in India helps it raise prices, pinching rural poor ● Winning in many Indias: Lessons in growth from Hindustan Unilever ● How Unilever Reaches Rural Consumers in Emerging Markets
○ Tap women to power sales ○ Create new channels for advertising ○ Design products (and set prices) for rural consumers ○ Help managers adopt a rural mindset…