Understanding Sudoko
Teebaebgirl_007
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Topic: Getting to INSIGHT
Some people do research for the sake of doing research, and, consequently, end up with just...well, research. However, we do research to create INSIGHT which, in turn, should generate ideas for creative messaging for our strategic communication and how best to provide a product/service/organizational image/appeal/etc. that will connect to both consumers and potential consumers and/or affiliates of our organization. That connection should be passionate and long-lasting.
How do you do it? Through a BIG IDEA; through an insight, based on research and analysis, that is then developed and massaged into a strategic campaign that goes to the heart of those you are trying to reach.
For this discussion, you will (1) view this video by the advertising industry great who arguably originated the concept of THE BIG IDEA , (2) come up with a BIG IDEA for some aspect of your life and/or career, and (3) write a post that will give us a glimpse of how the process of research-insight-action can be applied to some aspect of your life.
400 words and 1 reference
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Putting It All Together
All great marketing campaigns are built upon an original insight that is derived from an understanding of the environment for a product or service, for a change in reputation, for creating a more positive attitude, etc. Throughout this course, we have emphasized that you have to know your audience, your market, consumers, all those who are or you want to have affiliated with you. Research is what you do to generate that knowledge, the understanding needed to derive an actionable insight.
