Understanding Marketing and Customer Relationships (Due 09/28/17 at 6pm)
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UnderstandingMarketingGradingGuide.doc|
Understanding Marketing and Customer Relationships Grading Guide MKT/421 Version 16 |
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Understanding Marketing and Customer Relationships Grading Guide
MKT/421 Version 16
Marketing
Copyright
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Individual Assignment: Understanding Marketing and Customer Relationships
Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Resources Required
Instructor Policy
Welcome Letter
Week 1 textbook reading
Week 1 video
American Marketing Association Website
University Career Center: Crafting Your Image
Grading Guide
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Content |
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Comments: |
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Send me a private message within the online classroom answering the following questions about the posted instructor policy and welcome letter found within the "Instructor Announcements" in the online classroom 1. What two things do I provide you as a foundation for knowing what I expect from written assignments? 2. How do I grade team assignments? 3. What two things are required in team communication? |
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Provided a definition of marketing from the American Marketing Association. Defined the customer value proposition. Discussed the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. |
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Used student’s workplace, a company he/she would like to work for, or an entrepreneurial vision and applied the concepts of the customer value proposition and relationship marketing to their operations. Introduced who the company, or business idea is and what they do. Provided examples that demonstrate how the company uses these concepts successfully. Answered: Are there any ways they can improve in these areas? How? |
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Determined how student’s own personal brand links to the organization’s customer value proposition. Discussed ways student can integrate a customer value proposition and use relationship marketing to position yourself the best. Shared examples to illustrate student’s thoughts and reasoning. |
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Cited a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. |
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The paper is 1,050 words in length. |
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Total Available |
Total Earned |
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3 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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Organization |
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The tone is appropriate to the content and assignment. |
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The introduction provides a sufficient background on the topic and previews major points. |
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Paragraph transitions are present, logical, and maintain the flow throughout the paper. |
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The conclusion is logical, flows from the body of the paper, and reviews the major points. |
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Mechanics |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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2 |
#/2 |
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Assignment Total |
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5 |
#/5 |
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Additional comments:
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