Business Analysis

Understanding Design Thinking/ Applying the Design Thinking Process –

Individual Assignment-Due Week 2

Overview and Rationale

In order to demonstrate proficiency with the content in this course we will complete a number of different assignments to validate

your learning – and allow you to implement relevant practices a real-world setting.

Course Learning Outcomes

• Apply design thinking to analyze customer needs to ensure the solution meets that need

• Engage journey mapping to understand the customer journey and its pain points in order to focus on the problem or

opportunity

• Implement data visualization techniques to unlock stakeholder expectations

• Invent potential solutions through the analysis provided by design thinking, journey mapping and data visualization

Techniques

Weeks 1 – 2 Learning Objectives:

• Integrate design thinking (micro and macro) processes into Business Analysis work

• Distinguish problem from solution spaces

• Create a “good” problem statement to guide effective solutioning

• Discover user needs and understanding through personal creation and needfinding

• Determine the Point of View for the solution

• Utilize design thinking tools for idea generation

• Apply tools to select promising solution options

• Create and test a low fidelity prototype against stakeholder needs

Essential Components

This individual assignment provides you the opportunity to apply design thinking to your career search.

For this assignment, you will work to create key design thinking deliverables – you are the customer and the focus is on your career journey. You may choose any aspect of that – examples include finding your post-MS in PJM job, landing a co-op or being hired for an internship.

Your Week 1-2 deliverables include:

• User Profile Canvas/ Persona (Pains, Gains, and Jobs-to-be-done) from your perspective.

• Submit a strong problem statement.

• Find a job posting:

o Complete an empathy map of that employer.

o Develop a persona of the ideal candidate for this job posting.

• Review your current Resume and conduct a SCAMPER analysis to change your resume to better meet the needs of this employer (Page 96 – The Design Thinking Playbook).

Job: https://www.linkedin.com/jobs/search/?currentJobId=2305565467&pivotType=jymbii