Team project

U-Haul

Strengths and Weakness

Large businesses which have been operating for nearly a hundred years have shown their strengths and weaknesses over time.

The large moving and storage business U Haul, have shown weakness by competing with other similar business and as well as exhibiting its strengths. U-Haul was involved in a dispute with the business, POD’s for four years. U haul had to settle a 60.7 million dollars payment to POD’s by using the word “POD”S”, POD”S trade mark name, during a website advertisement. U-Haul used the words, “pod” and “pods” in order to divert business sales from POD”S to U Haul.

POD’s sued over the use of its trademark name. The company (POD”S), sued U Haul for corrective action in using its name. U Haul infringed on its name knowingly, in order to make bigger sales.

The 75 year old company, U haul, exhibited its strengths a business. This company made a unique investment in the community of Mansfield, Michigan. They invested in a 9.35 acre property, which was blight within the city. U Haul invested in a large building left over from a Big Lots Store and a Value Furniture store. A large state of the art U Box business was created. A state of the art self-storage warehouse and moving business was built. Local people within the community were hired to work in the newly established warehouse. A cleaning technological program was instituted to help stop the Covid-19 virus. The sales and renting propane equipment was an eco-friendly operation. There also was a take a box and leave a box program making, less human contact. Through the adaptive use of an abandoned buildings, creating community jobs, help clean up the city, create employment, and get rid of blight.