marketing Articles assignment

Marketing Articles Essay Assignment: (Instruction Sheet)

(100 points possible)

Based on the assignment schedule you are required to locate a peer-reviewed journal article that addresses a marketing institutions (channels of distribution) related issue that relates to class discussions, lectures, and textbook readings.

The UC Riverside Library is a great source for peer reviewed journal articles https://library.ucr.edu/. The library list 25 databases for business. You are required to use APA formatting.

Students will then read, analysis, evaluate and reflect on the article and then write and post your completed assignment on Canvas pertaining to the following items (1000 words minimum no maximum) APA formatting is required which includes a title page and the appropriate heading for the following using Microsoft word document file only, PDF files will not be excepted:

1. (30% of Grade) A brief summary of the key point(s) of the article. 2. (30% of Grade) Discuss and describe how this article related to various key

concepts examined in this course and the implications for marketing practitioners.

3. (40% of Grade) The student’s personal reaction and several detailed recommendations to the article based upon the marketing perspective gained during the course. Write this as if you were a marketing consultant or employee and were giving this recommendation to your client or manager. Please do not give a recommendation to read this article. Make sure to back-up your recommendations with evidence, remember to cite your references properly.

In doing this assignment, you look beyond the textbook to find “real-life” examples of the concepts discussed in class.