case study

HWA#4

CASE 11-1 (page 379 “The battle for low-income consumers”

OR

CASE 11-2 (page 380) “LVMH and luxury goods marketing”

In either case, Answer all four questions

About three pages total

Assigned 14/11/2017, Due 24/11/2017

UBI –IMM17, Brussels

BA2 Marketing Management