Uber
· Current status of Uber’s international expansion
· Countries that Uber is operating
· Brief history of internationalization
· Evaluation of its performance in the global market so far
· Examples of successes & failures including major reasons
· Pattern of internationalization
· e.g., What countries it entered first and what countries later and why?
· Entry strategy, including:
· Entry mode
· Partners it chose to work with
· Challenges ahead and any recent shifts in its international strategy?
You only need to write this part “Challenges ahead and any recent shifts in its international strategy?”, 12 font, 1 single space.
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