Writing Assignment -Final

Company Analysis Scoring Guide

Due Date: End of Unit 6. Percentage of Course Grade: 25%.

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Analyze the economic environment of a company and industry. 20%

Does not analyze the economic environment of a company and industry.

Describes the economic environment of a company and industry.

Analyzes the economic environment of a company and industry.

Analyzes the economic environment of a company and industry; includes a concise explanation of the factors that affect the economic environment.

Analyze the global presence of a company. 20%

Does not analyze the global presence of a company.

Describes the global presence of a company.

Analyzes the global presence of a company.

Analyzes the global presence of a company and explains the factors that affect its global presence.

Analyze the effect of macroeconomic principles, theories, policies and tools on a company’s economic decisions and strategy development. 30%

Does not analyze the effect of macroeconomic principles, theories, policies and tools on a company’s economic decisions and strategy development.

Describes the effect of macroeconomic principles, theories, policies and tools on a company’s economic decisions and strategy development.

Analyzes the effect of macroeconomic principles, theories, policies and tools on a company’s economic decisions and strategy development.

Evaluates how well the macroeconomic principles, theories, policies and tools used in a company’s economic decisions and strategy development have served to create value for the company in a global economy.

Recommend strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits. 20%

Does not recommend strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits.

Identifies strategies that a company could use to maximize long-term profits, but the strategies are not based on macroeconomic principles, theories, models, and tools.

Recommends strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits.

Recommends strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits and supports recommendations with relevant evidence.

Correctly format citations and references using current APA style. 5%

Does not correctly format citations and references using current APA style.

Uses current APA to format citations and references but with numerous errors.

Correctly formats citations and references using current APA style with few errors.

Correctly formats citations and references using current APA style with no errors.

Write content clearly and logically with correct use of grammar, punctuation, and mechanics. 5%

Does not write content clearly, logically, or with correct use of grammar, punctuation, and mechanics.

Writes with errors in clarity, logic, grammar, punctuation, and/or mechanics.

Writes content clearly and logically with correct use of grammar, punctuation, and mechanics.

Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses relevant evidence to support a central idea.

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2/12/2018https://courserooma.capella.edu/bbcswebdav/institution/MBA/MBA6008/170100/Scoring_Guides...