Marketing Assignment

Integrated Global Marketing Case Study Scoring Guide

Due Date: Unit 6 Percentage of Course Grade: 20%.

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Develop a company overview based on the company’s size, markets, and product lines. 15%

Does not develop a company overview.

Develops a company overview but omits vital information on company size, markets, and product lines.

Develops a company overview based on the company’s size, markets, and product lines.

Develops a concise company overview based on the company’s size, markets, and product lines. Provides references to credible sources for supporting information.

Explain a global marketing challenge. 15%

Does not explain a global marketing challenge.

Identifies a global marketing challenge.

Explains a global marketing challenge.

Analyzes a global marketing challenge and identifies the primary areas of difficulty.

Recommend a new marketing strategy. 30%

Does not recommend a new marketing strategy.

Describes a new marketing strategy.

Recommends a new marketing strategy.

Recommends a new marketing strategy and supports recommendation with sound analyses.

Explain how a new marketing strategy will add value to a company's brand and improve customer loyalty. 30%

Does not explain how a new marketing strategy will add value to a company’s brand and improve customer loyalty.

Explains how a new marketing strategy will add value to a company’s brand or improve customer loyalty, but not both.

Explains how a new marketing strategy will add value to a company’s brand and improve customer loyalty.

Explains how a new marketing strategy will add value to a company’s brand, improve customer loyalty, provide a competitive advantage, and align to the company’s directional strategy.

Correctly format citations and references using current APA style. 5%

Does not correctly format citations and references using current APA style.

Uses current APA style to format citations and references but with numerous errors.

Correctly formats citations and references using current APA style with few errors.

Correctly formats citations and references using current APA style with no errors.

Write content clearly and logically with correct use of grammar, punctuation, and

Does not write content clearly, logically, or with correct use of grammar,

Writes with errors in clarity, logic, grammar, punctuation, and/or mechanics.

Writes content clearly and logically with correct use of grammar,

Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

mechanics. 5%

punctuation, and mechanics.

punctuation, and mechanics.

relevant evidence to support a central idea.