MKT380 U5IP Final Assignment

The Ono Kine Bakery wishes to offer high quality bakery products such as cakes and bread at affordable prices across the community of South Virginia that consists of middle to high income individuals who require high quality designs, tastes, timely delivery of these products, and healthy as well which the bakery’s esteemed chefs will gladly produce highly professional products that are designed to meet every individuals needs regardless of their class, preferences, religion, and income.

Product Differentiation

The bakery products are intended to be differentiated in terms of quality given the various flavors that will be included. These 24 flavors will enable the target market to have various varieties to choose from hence increased likelihood to meet every customer’s needs. The cakes that have been ordered for events are to be designed as per the specifications of the customer desired décor. The ones ordered online or in bulk by certain partners, are aimed at being delivered on time without delays to enhance the reliability of the bakery in its delivery. The performance of the Bakery’s products is aimed at being of high quality given that highly professional will be hired for the same course. The business also has certain after sales services such as free delivery of the ordered bakery products as long as the customer is situated within South Virginia. Those who purchase the bakery products in bulk are subject to receiving discounts as part of their economics of scale. Customers who feel dissatisfied with any purchased products are to raise their complains to the customer care desk which is made up of highly courteous persons who will look into the issue and see how to address it. Customers are free to also contact the bakery via its bakery office through its Facebook page, Twitter handle, or through direct mail.

Channel Differentiation

The bakery aims at having reliable channels of distribution to ensure that the ordered goods are delivered to the required customers on time. Customers who purchase from the retail point of view from the bakery will be able to get it upon payment. Customers who order and request for delivery far away from the bakery but within South Virginia will be able to get their purchased product after delivery for free and on time to prevent delays that may scare away the customers the next time they wish to purchase. Online buyers located away from South Virginia will be forced to pay an extra cost to cater for the transport of the ordered products. Partners like coffee outlets, supermarkets, and shops are intended to purchase in bulk and hence as part of their after sakes services, they will get free delivery of the ordered products. The delivery means are mainly to be through the road transport at specified timelines to ensure that the goods are delivered once ready at its present healthy state to ensure that the customers get high quality products that will boost the trust they have with the bakery.

Image differentiation

The public view of the company concerning its products, employees, competence, uniqueness, and the brand as a whole is a very important part of a business. The company aims at producing high quality baked products to their customers by having highly skilled personnel in the bakery to ensure that the customers are satisfied. Satisfied customers tend to become loyal to the bakery and they might even refer other people as well hence creating a positive image in the market. Having unique designed décors for potential customers to choose from when ordering for a certain purchase enables the product to stand out. The business is set to be made with amazing decorations and furniture so as to create an amazing first impression to the buyers. It is also set to train its employees on how to always maintain smiles and courtesy whenever they are talking to customers so that the customers may feel at home and even get encouraged to become a loyal customer. The prices are meant to be set slightly cheaper than competitors to attract sales. The company also has favorable after sales services that encourage customers to purchase. Another way of improving the image will be by organizing events that have major displays of its products both on Facebook and in the event, allowing customers to taste samples, and issue of recipes of different kinds.

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