IML3_rpl
blm_blm
U3Dis_Det_Rpl.docx
Assignment Details:
McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.
Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.
· List the differences in product offerings in these 2 host countries and then compare same to home based product
· Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.
· Please reply to the presented statement(s) below.
Deliverable Length: 250 words (minimum) per reply
Krispy Kreme has served delicious doughnuts since 1937 and can be found in 1,000,locations worldwide. Krispy Kreme has a strong brand in the market place where the headquarters is in Winston Salem, North Carolina. Every store has the capacity to manufacture 5,000 to over 11,000 dozens of doughnuts daily. Krispy Kreme using oral advertising and also has products such as cups, hats and sweatshirts. Krispy Kreme does face strong competition from Starbucks and Dunkin Doughnuts ,but, has managed to stay competitive. Krispy Kreme offers drinks and coffee as well, and their prices are thought to be reasonable by loyal consumers.
Krispy Kreme in Japan has country specific products and are less sweet. For example they offer fruit and yogurt bran, Matcha, green tea, ginger lemon flavors that are very popular in Japan. In New Zealand Krispy Kreme has been received well also and they offer deals and discounts to consumers there, they celebrate world chocolate day in New Zealand with chocolate covered glazed doughnuts(my favoraites) Uber Eats delivers in New Zealand.
Part of the success of Krispy Kreme is they are willing to look at ways to improve and provide a variety of flavors of doughnuts and partner with local organizations and offering products specific to the culture and/or season. I can not wait for the green doughnuts in March!
TWO:
Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.
List the differences in product offerings in these 2 host countries and then compare same to home based product.
When Dunkin Donuts expanded in to China, they aimed for more of a coffee-shop feel versus a donut-shop feel. “China has long been a tea drinking country, but in recent time has been developing a taste for coffee. As a rule, China is averse to breakfast sweets and in fact there is no name for donut in Mandrin. This is why they’ve learned to focus attention on coffee. Coffee consumption has tripled in the past 4 years in China” (Meyers, 2016). China feels that glazed donuts are simply too sugary and instead go to a more traditional breakfast. By Dunkin Donuts focusing on coffee, they are finally becoming successful after their 3rd attempt in the China market. I believe that the market in China will be more successful as well because they’ve created a joint venture with Jollibee Worldwide Pte Ltd. and RRJ Capital Master Fund II, LP. If they focus more on coffee and with the market of coffee drinkers in China rising dramatically, then there is more of a chance of them being successful.
We here in the US drink a whole lot of coffee! We drink more of the “candied” coffee’s than China. Meaning we sweeten ours with a multitude of flavors and sugars. We are also hung up on the amount of caffeine in our drinks. 2 or 3 shots of expresso isn’t uncommon across the US. We also tend to like our sugary breakfasts!
References:
Meyers, Jessica (July 18, 2016). With new flavors, dunkin donuts again targets china after two failed attempts. Boston Globe. Retrieved from https://www.bostonglobe.com/business/2016/07/18/with-new-flavors-dunkin-donuts-again-targets-china-after-two-failed-attempts/U9EbcjTXP7wnq19ioftSlN/story.html
