Finance Assignment 3.2

Financial Analysis Scoring Guide

Due Date: Unit 3 Percentage of Course Grade: 10%.

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Analyze the important segments (percentage of sales or subsidiaries) of a company compared to its industry and its overall business. 15%

Does not analyze the important segments (percentage of sales or subsidiaries) of a company compared to its industry and its overall business.

Describes, but does not analyze the important segments (percentage of sales or subsidiaries) of a company compared to its industry and its overall business.

Analyzes the important segments (percentage of sales or subsidiaries) of a company compared to its industry and its overall business.

Evaluates the important segments (percentage of sales or subsidiaries) of a company compared to its industry and its overall business.

Complete a financial analysis of a company's financial statements (horizontal, vertical, and changes in ratios) for the previous two years. 30%

Does not complete a financial analysis of a company's financial statements (horizontal, vertical, and changes in ratios) for the previous two years.

Completes a financial analysis of some, but not all, of a company's financial statements (horizontal, vertical, and changes in ratios) for the previous two years; includes a number of errors.

Completes a financial analysis of a company's financial statements (horizontal, vertical, and changes in ratios) for the previous two years.

Completes an outstanding financial analysis of a company's financial statements (horizontal, vertical, and changes in ratios) for the previous two years.

Analyze a company's cash flows. 15%

Does not analyze a company's cash flows.

Describes but does not analyze a company's cash flows.

Analyzes a company's cash flows.

Provides an outstanding, in-depth evaluation of a company's cash flows.

Assess the overall financial health of a company based on a financial analysis. 30%

Does not assess the overall financial health of a company based on a financial analysis.

Partially assesses the overall financial health of a company based on a financial analysis.

Assesses the overall financial health of a company based on a financial analysis, illustrating conclusions with data and supporting evidence.

Thoroughly assesses the overall financial health of a company based on a financial analysis; illustrating conclusions thoroughly with data and supporting evidence.

Communicate in a manner that is professional and consistent with expectations for members of the business professions. 10%

Fails to communicate in a manner that is professional and consistent with expectations for members of the business professions.

Communicates in a manner that is not entirely professional and inconsistent with expectations for members of the business professions.

Communicates in a manner that is professional and consistent with expectations for members of the business professions.

Communicates in an outstanding, well- organized and clear manner that is highly professional and consistent with expectations for members of the business professions.

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7/26/2018https://courserooma.capella.edu/bbcswebdav/institution/MBA/MBA6016/180700/Scoring_Guides...