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200 words, citation, APA format. No citation, no credit.

For this discussion, you’ll investigate Aristotle’s “Three Proofs”--ethos, pathos, and logos. Aristotle argues that each needs to be in place for an argument to be truly effective.

Think of a brand to which you are a loyal consumer. This could be a brand of food, cars, clothing, electronics, appliances, or something else. Name the brand and explain why you loyally support this brand. What may inspire you to make a change?

Next, define each of the proofs using the readings or other research you might add. Use and cite sources to help build your credibility in the definitions. Then put the ideas into your own words. How do you understand these ideas?

Read Chapter 10 “Persuasive Speaking.”

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