Discussion Assignment Part 2-Business Writer

Student 2

For the past few years Amazon has been on the path of being the most innovative

company in its industry. Barnes and Soken focused on several qualities that should be

focused on in a business from the leaders point-of-view. Amazon has fallen in the

sections of taking risks and busting boundaries.

The organization has taken many risks by taking already developed programs andturning

them into something greater, without knowning whether or not it would flourish or tank

as the previous. Amazon's Echo smart speaker rose on the lot where its Fire Phone flamed out. The latest version of Amazon's streaming music service, Amazon Music Unlimited, was constructed on top of its initial music store, Amazon MP3, which opened nine years ago (Robischon, N., 2017). The company went from being an online bookstore to selling just about anything a person can think of.

Amazon has busted through many boundaries compared to when the company first started. Someone examples include Alexa, Amazon Go, and actual amazon stores. Alexa is a virtual assistant created to make life a bit easier. Amazon Go is a store with no checkout where customers can grab what they need and everything gets charged to their account once they leave. There are currently about five amazon bookstores and the company is looking to open home stores where customers can asess their products in person (Loeb, W., 2017).

Other companies can look at Amazon and use the same mindset as their CEO and think what do people want and need. Also taking the time to talk to employees and getting their ideas. Some companies forget that employees are people too and that they use the same products and services as their customers. Employees using their different skills can be the gap to learn what the potential customer expects from a company.

Taking risks and busting boundaries is what helped Amazon become the leading innovation company. Thinking about their competitors and how to make life simpler for their customers.

Loeb, W. (2017, March 28). Amazon Will Grow Quickly Through Innovation And

Bold Planning. Retrieved from Forbes:

https://www.forbes.com/sites/walterloeb/2017/03/28/amazon-will-grow-fast-

through-innovation-and-bold-planning/#6d1e04961dfa

Robischon, N. (2017, February 13). Why Amazon Is The World's Most Innovative

Compnay in 2017. Retrieved from Fast Company:

https://www.fastcompany.com/3067455/why-amazon-is-the-worlds-most-

innovative-company-of-2017