Quality Management
Before the advent of the total quality management concept, the senior management preferred to hire experienced sales agents. The senior management for example hired sales agents that had worked for a very long time and achieved a lot of success. What the management could do is offer to pay sales agents working for other companies high commissions should they choose to leave the organizations they were working for and come. The management also promised the successful sales agents from other companies to be employed permanently should they choose to come. This attracted many sales agents.
The main thing that has led to a more comprehensive strategic view of total quality management is the realization that production of products of high quality led attracted many customers. The management realized that the times during which products of high quality were produced, high sales were recorded. The management began to monitor the company’s performance the first time that the management realized this. The main reason for monitoring was to help them ascertain whether what they had noticed was really true. Their plan was to develop new strategies should they establish that what they were seeing was true.
A few of the benefits of a more comprehensive strategic view include increased sales and profits. The management began to realize increased sales when they decided to improve the quality of the company’s products. They were surprised to realize that the sales continued to increase even when its sales agents were not mobilized into the market to promote the company’s products. Upon noticing this, the management stopped immediately from employing more sales agents. The sales agents that had already been employed were however not laid off.
References
Anca Madar (2015) Implementation of total quality management Case study: British Airways. Bulletin of the Transilvania University of Braşov Series V: Economic Sciences
Sang M Lee, (2015). The age of Quality Innovation. International Journal of Quality Innovation
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