Biology Typography Assignment

Assignment– Making the appropriate typeface selection

The purpose of this assignment is for you to understand how type is selected and its functions throughout a given design.

For each of the words listed below in bold-italic (for example St Jude University, The Youth & Family Center, etc...), you have to choose the appropriate typeface. Using InDesign, set them in the typeface that best resonates with the nature of the organization or topic.

For each task, you need to indicate the typeface, styling, or attribute, color, and size (the size you would use if you had to present this work to your client). Thus, identifying the six aspects of type for each typeface selection. Then, briefly explain your selections/choices.

● The typeface for the logo for St. Jude University, a Catholic university that’s been around since 1920.

● The typeface for the logo for The Miami-Dade Educational Center, a local community center providing workshops and training for adults.

● The typeface for the HEADLINES AND/OR SUBHEADS for a brochure for a spa, “Skin Treatment” (headline) – Deep cleansing facial (sub-headline).

● The typeface for the body copy of a book, “The life of Marie Antoinette” ● The typeface for the invitation to a little girl’s birthday party, Jenna is

turning 5! Let’s celebrate!

Each bulleted task above is worth 3 points. These items will be graded for completeness, the accuracy of the role each attribute is assigned, the accuracy of the type in reflecting these roles, appropriate readability/mood of the type used.

This assignment should be done in InDesign. You must submit both InDesign and PDF files. Before submitting, please review the instructions and the rubric. If you have any questions or need clarification, please email me.

Example:

Rubric

Typography Assignment Rubric

Criteria Ratings Pt s

This criterion is linked to a Learning Outcome

Task 1: St Jude Universit y

3 pts

Proficient

Indicated the typeface, styling, attribute, color, and size. Provided a clear and accurate explanation justifying the font selected; correctly described the six aspects of type.

2 pts

Competent

Indicated the typeface, styling, attribute, color, and size. Provided an unclear or incomplete explanation/justificat ion of the font selected; incomplete description the six aspects of type.

1 pts

Novice

Partially indicated the typeface, styling, attribute, color, and size. Did not follow instructions or failed to answer the appropriate requirements of the assignment.

3 pt s

This criterion is linked to a Learning Outcome

Task 2: The Miami-D ade Educatio nal Center

3 pts

Proficie nt

Indicate d the typeface , styling, attribute, color, and size. Provided a clear and accurate explanat

2 pts

Competent

Indicated the typeface, styling, attribute, color, and size. Provided an unclear or incomplete explanation/j ustification of the font selected; incomplete

1 pts

Novice

Partially indicated the typeface , styling, attribute, color, and size. Did not follow instructio ns or failed to answer

3 pt s

ion justifying the font selected ; correctly describe d the six aspects of type.

description the six aspects of type.

the appropri ate requirem ents of the assignm ent.

This criterion is linked to a Learning Outcome

Task 3: The life of Marie Antoinet te

3 pts

Profi cient

Indic ated the typef ace, stylin g, attrib ute, color, and size. Provi ded a clear and accur ate expla natio n justif ying the font selec ted; corre ctly descr

2 pts

Compet ent

Indicate d the typeface , styling, attribute, color, and size. Provided an unclear or incomple te explanati on/justifi cation of the font selected; incomple te descripti on the six aspects of type.

1 pts

Novi ce

Parti ally indic ated the typef ace, stylin g, attrib ute, color, and size. Did not follo w instru ction s or failed to answ er the appr opria te requi reme

3 pt s

ibed the six aspe cts of type.

nts of the assig nme nt.

This criterion is linked to a Learning Outcome

Task 4: Spa (headlin e & subhead line)

3 pt s

Pr ofi ci en t

In dic at ed th e typ ef ac e, sty lin g, att rib ut e, col or, an d siz e. Pr ovi de d a cle ar

2 pts

Com pete nt

Indic ated the typef ace, stylin g, attrib ute, color, and size. Provi ded an uncle ar or inco mplet e expla natio n/just ificati on of the font selec ted; inco mplet e descr iption

1 pt s

No vic e

Pa rtia lly ind ica ted the typ efa ce, sty lin g, att rib ute , col or, an d siz e. Di d not foll ow ins tru cti on

3 pt s

an d ac cu rat e ex pla na tio n jus tify ing th e fo nt sel ect ed ; co rre ctl y de scr ibe d th e six as pe cts of typ e.

the six aspe cts of type.

s or fail ed to an sw er the ap pr op riat e re qui re me nts of the as sig nm ent .

This criterion is linked to a Learning Outcome

Task 5: Jenna is five

3 p t s

P r o f i c i e n t

I n d i c a t e d t h e t y p e f a c e , s t y li n g , a tt ri b u

2 pt s

Co m pe te nt

Ind ica ted the typ efa ce, sty lin g, att rib ute , col or, an d siz e. Pr ovi de d an un cle ar or inc om ple te ex pla nat ion /ju stif

1 p t s

N o v i c e

P a r ti a ll y i n d i c a t e d t h e t y p e f a c e , s t y li n g , a tt

3 pt s

t e , c o l o r, a n d s i z e . P r o v i d e d a c l e a r a n d a c c u r a t e e x p l a n a ti o n

ica tio n of the fon t sel ect ed; inc om ple te de scr ipti on the six as pe cts of typ e.

ri b u t e , c o l o r, a n d s i z e . D i d n o t f o ll o w i n s t r u c ti o n s o r f a il e d t o a

j u s ti f y i n g t h e f o n t s e l e c t e d ; c o r r e c tl y d e s c ri b e d t h e s i x a s p e

n s w e r t h e a p p r o p ri a t e r e q u ir e m e n t s o f t h e a s s i g n m e n t.

c t s o f t y p e .

Total Points: 15