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Twomemos-final1.docxRunning Head: RESEARCH MARKETING QUESTIONS 1
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RESEARCH MARKETING QUESTIONS
Research Marketing Questions-week 1
Affiliation
Student’s Name
Memo-Part One
Memo To: Senior Vice President
From: Melissa Peters
Subject: Business Growth Overview
CC: Meraj Khan
Date: December 2018
Various aspects are as a result of data-driven marketing. These aspects include market growth, customer engagement as well as customer loyalty. There is an increase in market growth revenue between 2015 and 2016. This is reflected in both local and international markets. Concerning international markets, there was an 11% increase in revenue while in domestic revenue there was an eighty-nine percent increase. There was also an increase in customer ranking in all aspects from 10% to fifty-six percent. The customer maintenance rate (those who continued receiving service business) was 22%. The sale of products registered an increase of 12% ($ 11, 225 to $ 12,917) between 2015 and 2016.
Many companies in the municipal, reseller firms, international companies as well as commercial ones have registered an increase in revenue of between ten and twelve percent. Reseller organizations, as well as commercial firms, have also registered a growth of 9.9 %. There was a 9.5 % growth in industrial companies. In 2016, the largest growth was recorded compared to 2015. In 2015 growth was at $ 194 while in 2016 it was $577. International organizations registered a $206.30 between 2015 and 2016. The other sectors that reflected a growth include resell-industrial hygiene sector, government sector as well as the education sector. These sectors registered growth of approximately 1% to 3%. Industrial labs, on the other hand, reflected a revenue increase of approximately above seven percent. The growth in government was witnessed at all times with the highest been twenty-three point four percent while education’s increase in growth was 16.2%.
ABC Corporation, Alps Company, Delta-Appliance and Fish limited are examples of organizations that were ranked top regarding revenue growth. The percentage revenue growth for these four firms was approximately 3% to 4%. Other organizations which include Check Gmbh, Here4u, Expert Engineer, XYZ Incorporation as well as Francois and Sons, Euro Limited also showed an increase of revenue by a margin of between 1% to 2% between 2015 and 2016. Francois and sons and Check Gmbh registered an outstanding growth of 50%.
The top customers present registered overall growth n revenue of about one to two percent. The change in revenue can be attributed to an increase in the number of new customers. There is always a need to create an effective market which aims at helping an organization to realize more profits. An organization can only make profits if there is an effective market to buy the goods and services provided. The utilization of resources plays a critical role in determining the profitability of a firm. The present customers utilize only 2% of the resources while more than 90% of the remaining resources are utilized by the firms for expansion purposes.
A company ought to implement private checks as well as marketing strategies that will lead to the promotion of its brand. Positive growth in brand implies an increase in revenue.
According to (Murphy, 2016), it is critical for an organization to come up with a marketing package that will lead to the attraction of new customers. An organization ought to engage in behaviors that lead to the establishment of strong relationships with the customers if they are to achieve the set objectives. The relationships with the customers and also the degree of effectiveness in designing customer packages will determine the level of success of the firm and consequently its growth.
One of the most important aspects of effective marketing is developing a thorough comprehension of the market demographics. This analysis helps the firm in understanding the needs of the customers and coming up with strategies to meet these needs effectively. The understanding of market demographics also helps in the setting of goals as well as objectives. Well defined goals are key to reducing costs and also play a role in increased earnings. Apart from understanding the market characteristics, companies also need to adopt appropriate techniques to measure success to determine the gap between what has been achieved about what was desired. Through these strategies, a company will be in a position to utilize the available resources to engage in activities that provide an optimal experience to the customers.
(Murphy, 2016).
Companies need to realize the need for allowing customers to make them successful. This is one strategy of achieving success and growth in the long run. The expansion of a business is possible if the management utilizes effective techniques to acquire new clientele and also utilize marketing strategies that lead to the achievement of the desired results. According to (Murphy, 2016), firms must engage in deliberate activities to check the progression of its goals within 30 days of a 90-day goal. The checks will enable it to determine what strategies are productive and continue investing in them while at the same time realizing what techniques are not working. Those strategies not working should be discontinued.
Murphy, L. (2016). Fanatical Customer Success. SaaS Forum. Retrieved
Apple
Name of the company: Apple, Inc.
Company Headquarters location: One Apple Park Way, Cupertino, CA 95014
Name of the product selected: iPhone
General Description of company
Apple Incorporation was founded in January 1977 (Apple Inc. (2017) by Ronald Wayne, Steve Jobs, and Steve Wozniak. The company is a dealer in consumer electronics, servers, personal computers, as well as a distributor in media content. The organization has a physical presence in several countries in the world including China, Japan, Asia, Europe, America as well as the Asia Pacific. As of September 30, 2018, Apple Inc. had approximately 132,000 full-time equivalent employees. Share Volume 42,281,631; 50 Day Avg. Daily Volume 39,078,611. (“Apple Inc. Common Stock (AAPL) Quote & Summary Data, 2018”).
To meet its objectives, the company’s founders hired computer designer experts to help in the development of products for its product line. This is one of the factors that explain why the firm has unique and quality products. The organization’s web page is www.apple.com. Apple boasts of approximately 500 retail outlets in the United States. The organization’s revenue has been growing with quarterly revenue of $62.9 billion as at September 2018. This was a 20% increase in revenue compared to the same period in the previous year.
Apple is a publicly traded firm which implies that it has various shareholders. The individual shareholders include Arthur Levinson, Bruce Sewell, Craig Federighi, Tim Cook (901,474 shares) and Jeffrey Williams. Apple Inc also has institutional shareholders who include State Street Global Advisors, Berkshire Hathaway Inc., and Vanguard Group Inc. These shareholders own 15.93% of the shares. Regarding revenue, Apple registered revenue of $229. 234 billion. Its operating income was 61.344 billion.
General description of the product
The product to be discussed is iPhone. It is described as the most powerful personal device in the world. The company has both iPhone XR and iPhone XS. An iPhone is the company’s Smartphone. It has an iOS operating system. Some of the key features of the product include an intelligent voice-activated assistant, Touch ID ®, Siri ®, and Apple Pay. As part of its product advancement, the company developed iPhone Xs and iPhone Xs Max, iPhone XR in 2018. The new designs have enhanced camera, enhanced speakers, wireless charging as well as augmented reality optimization. The product works with other products such as the iTunes Store, iBooks Store, Apple Music, and App Store. Through this collaboration, it is possible to purchase, organize and also utilize digital apps.
References
Apple Inc. (2017). Form 10K (Apple Inc). Retrieved from http://files.shareholder.com/downloads/AAPL/0x0x962680/D18FAEFF-460A-4168-993D A60CBA8ED209/_10-K_2017_As-Filed_.pdf
Edwards, John. (2018). Top Apple Shareholders (AAPL). Retrieved from https://www.investopedia.com/articles/markets/120115/top-5-apple-shareholders.asp
Nasdaq. (2018). Apple Inc. Common Stock (AAPL) Quote & Summary Data. Retrieved from https://www.nasdaq.com/symbol/aapl
Newsroom. (2017). Apple Reports Fourth Quarter Results. Retrieved from https://www.apple.com/in/newsroom/2018/11/apple-reports-fourth-quarter-results/
