foodprint

Learning Outcomes

•

Develop the ability to prioritize business

opportunities.

•

Develop the ability to conduct actor mapping for

Foodprint’s

business.

Prioritizing business opportunities

Potential: how much of an improvement to the current state could this make out of 10?

Importance: how valuable could this be in terms of a return on investment out of 10?

Ease: how easy (e.g., technically) will this be to implement out of 10?

Score = Potential out of 10 + Importance out of 10 + Ease out of 10 ÷ 30 x 10

The highest scoring idea should be the one you move forward with.

Prioritizing business opportunities

Business

opportunity

Potential

Importance

Ease

Score

•

Prioritize your digital opportunities by applying

the PIE framework.

•

Use the Miro whiteboard to do this activity.

Activity 1

Points to remember

· Bring one of the digital business opportunity tomorrow that you want to prototype.

· The digital business opportunity must not overlap with a business opportunity you want to prototype in your individual assessment. Each student should prototype a different digital business opportunity in their assessment.

· Download the free version of Marvel. Be familiar with it and learn how to use it before the TBL class.

· Fully develop your customer persona for the assessment. You can do secondary research to justify your target market.

4

4

Consider the broad spectrum of actors who will be

touched by the business of

Foodprint

.

Don’t limit your thinking just to the customers. You

may need to consider governments, suppliers, other

businesses, or competitors.

http://www.designkit.org/methods/1

1

Map

your actors

Activity 2: Mapping actors of Foodprint’s business

1

With your team,

write down the people, groups, organizations

that are

directly involved

in your project. Write all the groups

down on post

-

its and put them on the whiteboard so you can

visualize your audience.

2

3

4

Now add people or groups who are

peripherally relevant

, or

are associated with your direct audience.

Think about the connections these people have with each other. Who

might be the main beneficiaries? Who are the skeptics? Who might

create / perceive which value (monetary, social, environmental, …)

Try to visualize these connections.

Now arrange these Post

-

its into a map of actors involved in the value

creation processes of

Foodprint’s

business.

http://www.designkit.org/methods/1

1

Learning Outcomes achieved

•

Develop the ability to prioritize business

opportunities.

•

Develop the ability to conduct actor mapping for

Foodprint’s

business.