reflation report

Mimic Simulation Second Individual assignment

Performance

$44,400

$106,439

$178,854

$236,711

$-

$50,000

$100,000

$150,000

$200,000

$250,000

Round 1 Round 2 Round 3 Round 4

Total Revenue WELL DONE

$1,126

$2,104

$2,772

$3,737

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

Round 1 Round 2 Round 3 Round 4

Marketing budget

Performance

WELL DONE

Simulation grades Revenue after Round 5 (Single Round)

>250,000 10 points

> 200,000 5 points

>150,000 2 points

<150,000 no points

For example:

• Be confident and proactive: report your marketing performance in positive way!

• Show your professionalism: use marketing terminology and language

• Have a good start: kick off with a compelling executive summary

• High level of creativity and originality: creating your own figures, graphs, tables which come from analytics dashboard

Bonus tips

• Make optimisations (e.g., adjust bids) on existing ad group/product group

• Set negative keywords for each ad group

• Pause existing ad groups/product groups and create new ones (e.g., try

different camera subdivisions)

Optimize shopping ad

Watch this brief video https://stukenthelp.zendesk.com/hc/en-us/articles/360061054573-How-do-I-

improve-my-Shopping-Campaign-