Segmentation Models and Lift/Gains/Profitability Submit Assignment
maomaochou
TuscanDataCodebook.docx
Tuscan Dataset Codebook
Exhibit 1 contains a summary and definitions of the variables found in the dataset Tuscan_RFM.sav.
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Exhibit 1: Variable Names and Descriptions (Tuscan_RFM.sav dataset) |
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Name |
Description |
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NumOrds |
Total Life-to-date # of orders (prior to last catalog mailing) Frequency |
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TotDol |
Total Life-to-date dollars (prior to last catalog mailing) Monetary Value |
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Last |
Number of days since last purchase (prior to last catalog mailing) Recency |
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Buyer |
Bought from last catalog? (1=yes, 0=no) |
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Dollars |
Dollars ordered from last catalog |
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MKTG 3509 Dr. Christopher Monos
