Tunstall Online Hotel Chain

Tunstall Online Hotel Chain: Marketing Plan

Tunstall Online Hotel Chain: Marketing Plan

Tunstall Online Hotel Chain comes in as a new venture that aims to exploit the front of online marketing and delivery of goods and services at the comfort of the customer with the aid of the internet. The company is ubiquitous since it comes in the form of an application that links the buyer of the food and the hotel around him or her that offers the services needed.

Americans have moved away from cooking as depicted by the growth of consumption of fast foods by those who deem themselves busy to take time and prepare a proper meal and the trend has encroached to environments outside America making the companies that manufacture fast foods experience a boom in the market. The head office of the application will be based in a major town to handle the purchase of the rights and ownership of the application which will be availed for the general public through various platforms.

The company’s primary aim is to bridge the gap between poor eating habits and nutritional decadence in the United States of America and to live healthily. It wants to achieve this by promoting healthy eating and restoring the consumption of natural foodstuffs by linking the consumer with the local best food joint around.

The idea of setting up a platform that secures the needs of the Americans touched on one of the sensitive issues that these people pay much attention to without a second thought. Obesity and how to gain wait topped the list of the searches on the famous search engines. Other people used their social media accounts to hold discussions on the benefits and the side effects of the ready-made foodstuff that require less energy to prepare.

Analysis of the environment with respect to competition, politics, technology, and cultural forces

Tunstall Online Hotel Chain application aims at converging the needs of the clients and the management of the hotels under one roof to ensure that the buyers and the sellers exchange payments and products. It is a doubled edged company since it offers consolatory information to the clients as well as ensuring the products are delivered safely. Competition is this form of business is close to null since it is a front that has not been exploited or little information has been availed on the existence of such a business venture. However, it is important to note the aspect of competition that will arise once the business hits the summit of its operation and provision of services to the clients across the country.

The politics of food and online activities will back the aims of the company provided that the business does not impact directly on the investments of the cartels that use the government to advance the development of their businesses. As a law-abiding citizen, the founder and managing director of the application will continuously remit tax and acquire a business permit to overcome the aspects of legal demands and claims of tax evasion.

The internet has become part of the life of more than half the population of America with the middle class forming the greatest portion of such individuals. The internet has its own people and its own culture that overlooks the ethnic, cultural, religious and locational boundaries as people tend to be united in the discussions when voicing their ideas for or against an issue. The internet of things, therefore, forms the cultural basis for the application. However, this does not imply that the application does not infer to the cultural needs of the people.

The discovery of the internet and advancement in technology has revolutionized the way businesses advertise their products. Online business activities like FitzGerald Online Hotels needs the attention of the masses to create awareness of the existence of the application and why people should download it even if they know the role it serves.

Primary and Secondary Targets

The ‘universal’ language used in the United States of America is English which implies that the developers of the application must focus on coming up with simple terms and names for the foodstuff. For marketability purposes, the app will have interactive interfaces for both the customer and the hotel that has the needed food. For instance, if John lives in Michigan State and he needs food, say chicken, he will download the application from the app store or Itunes depending on the phone he uses and fills in a couple of details on his location and the food he needs on the customer interface.

The app then does its diagnostics to find a hotel that offers the exact meal ordered by John who can choose to go for his meal or request delivery if the hotel is within a radius of less than 10 miles. The company targets people who are busy and claim that they do not have time to make themselves a decent meal. It also focuses on the aged people who have information about the internet and lack the energy to endure the process of cooking. The segmentation of the needs of the customers looks at the number of individuals who own and use smartphones and computers. Once the users have been identified, it follows that the app appeals to its target audience through various audiences motivated and helped by some of the prominent bloggers. These bloggers serve the purpose of product promotion and finding the collaborators for the business by sourcing for hotels that are in for the treat that comes in with association with Tunstall Online Hotel Chain. The hotels will levy an extra fee depending on the location of the consumer in case he or she needs home delivery services. The term client in the context of the application and its back-end developers refers to both the buyer and the seller of the food hence harmonizing the operation of the application.

The application will have the ‘home’ button which will have a drop down containing the States, Cities, Districts, and locations in the United States of America followed by the list of hotels found in the identified locations. It will also have an interactive interface that allows the customer to place orders and the customer care of the various hotels responding from the other end. It will also have a professional dietary guide that helps the food buyers to keep track records of the food they consume and how to stay fit. Payment for the services rendered by this application to the clients will be charged minimally depending on the price of the food and location of the hotel and the buyer.

Within the first two years of operation, the company aims at conquering the attention of all the hotels by linking them with the buyers of the food to encourages healthy living. The achievement of this objective includes a package that provides the customers with various means of getting their food. The other goal of the company is to earn the trust of the customers since it serves as a link between them.

The long term goal of the company is to become one of the most reliable applications in the app store with the ability to change lives of individuals by satisfying their dietary needs at their comfort zones. It also looks forward to partnerships with the health institutions and other fitness organizations on how to enhance the aspects of healthy living in America.

The performance of the company will be gauged during the launch of the application where a one-week analysis of the sales made in a chosen number of hotels will be noted before and after the implementation of the app

SWOT Analysis
Strengths	It is a new concept and based on technology	People have phones and internet. Named after JFK	It has interactive facets for users.	Food is available in hotels as it promotes healthy eating.
weaknesses	May take time to pick	Require a lot of collaboration	Does not take into account the price differences easily	Failure to remit feedback may lead to low returns
opportunities	It is advanced technologically	Payments can be made online	Partnership and collaboration with delivery services	Customer propositions
Threats	Negative reviews online	Delivery of low-quality food by the hotels	Hoarding of information about sales by hotels	Requires a vast database to handle the requests of all customers

References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Carr, M. (2015). Top Online Marketing Trends of 2015.

Kirkpatrick, S. I., Reedy, J., Kahle, L. L., Harris, J. L., Ohri-Vachaspati, P., & Krebs-Smith, S. M. (2014). Fast-food menu offerings vary in dietary quality, but are consistently poor. Public health nutrition, 17(4), 924-931.

Kotler, P. (2015). Framework for marketing management. Pearson Education India.

Schuckert, M., Liu, X., & Law, R. (2015). Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel & Tourism Marketing, 32(5), 608-621.