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Tucker.Ch08_LECTURE_SLIDES_EFT_9e.ppt

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Chapter 8
Perfect Competition

Lecture Slides

Economics for Today
Irvin B. Tucker

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What will I learn in this chapter?

  • This chapter discusses how competitive markets determine prices, output, and profits

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What is
market structure?

  • A classification system for the key traits of a market, including the number of firms, the similarity of the products they sell, and the ease of entry and exit

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What is
perfect competition?

A market structure characterized by:

1. Large number of small firms

2. Homogeneous product

3. Very easy entry and exit

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What is meant by a large number of firms?

  • A large number of sellers condition is met when each firm is so small relative to the total market that no single firm can influence the market price

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What does
homogeneous mean?

  • Goods that cannot be distinguished from one another. For example, farmer Brown’s wheat is identical to farmer Jones’s wheat.

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What conclusion can we make concerning a homogeneous product?

  • If a product is homogeneous, buyers are indifferent as to which seller’s product they buy

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What does very easy entry mean?

  • Perfect competition requires that a new firm faces no barriers to entry, such as financial, technical, or government-imposed barriers (licenses, permits, patents).

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What is the result of a firm conforming to the perfect competition model?

  • The firm is a price taker, which means it is a seller that has no control over the price of the product.

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What determines price in perfect competition?

  • Market Demand and Market Supply

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D

S

Exhibit 1(a) Market Supply and Demand

E

Price per unit (dollars)

0

20

40

60

70

80

100

120

140

Quantity of Output (thousands of units per hour)

100

Market Supply

Market Demand

20

40

60

80

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What determines the individual firm’s demand curve?

  • A horizontal line at the market price

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40

20

2

4

100

120

130

6

8

10

D

Exhibit 1(b) Individual firm demand

Price per unit (dollars)

Quantity of output (units per hour)

60

70

80

0

Demand

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Why is this horizontal line the firm’s demand curve?

  • If the firm charges more than this price, it will not sell anything, and it has no incentive to charge less than this price

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Why is the firm’s demand curve horizontal at the market price?

  • Because the firm can sell all it produces at the market price

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Why does the firm have no incentive to charge less than the market price?

  • It can sell everything it brings to market at the market price

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What does the perfectly competitive firm control?

  • As a price taker, the only thing the firm controls is how many units it produces

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How many units should this firm produce?

  • The number of units that will maximize its profits, or minimize its losses

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What are the two methods to determine how many units to produce?

  • TR and TC method
  • MR and MC method

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Using the total revenue-total cost method, where should a firm produce?

  • Where the distance between TR and TC is the greatest

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© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

Exhibit 3(a) Total Revenue and Total Cost

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Exhibit 3(b) Profit or loss

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What is
marginal revenue (MR)?

MR = TR / 1 output

The change in total revenue from the sale of one additional unit of output.

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  • The change in total cost from the sale of one unit of output.

What is
marginal cost (MC)?

MC = TC / 1 output

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Using the marginal revenue and marginal cost method, where should a firm produce?

MR = MC

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Why should a firm continue to produce as long as MR > MC?

  • As long as MR is greater than MC, profit is being made on that last unit produced and sold.

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Why will a firm not produce any unit where MR < MC?

  • At any unit of output where MR < MC, the firm incurs a loss.

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

Exhibit 4(a) Price, Marginal Revenue, and Cost per Unit

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Exhibit 4(b) Profit or loss

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Exhibit 5 Short-Run Loss Minimization Using the Marginal Revenue Equals Marginal Cost Method for a Perfectly Competitive Firm

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Price (MR) is below minimum average variable cost

Firm will shut down

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What is the perfectly competitive firm’s short-run supply curve?

  • The firm’s marginal cost curve above the minimum point on its average variable cost curve

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Exhibit 6 The Short-Run Shutdown Point for a Perfectly Competitive Firm

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What is the perfectly competitive industry’s supply curve?

  • The horizontal summation of the MC curves of all firms in the industry above that lie above the minimum point on their AVC curves.

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Exhibit 7 The Firm’s Short-Run Supply Curve

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Exhibit 8 Deriving the Industry Short-Run Supply Curve

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Exhibit 9(a) Individual Short-Run Competitive Equilibrium

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40

Exhibit 9(b) Industry Short-Run Competitive Equilibrium

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What is a normal profit?

  • The minimum profit necessary to keep a firm in operation

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In the long-run, what happens when economic profits are made?

  • When firms make more than a normal profit, firms enter the industry; as supply increases, a downward pressure is put on prices

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In the long-run, what happens when losses are made?

  • When firms make less than a normal profit, firms leave the industry; as supply decreases, an upward pressure is put on prices

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In the long-run, where is equilibrium?

  • At the market price that enables firms to make a normal profit

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60

45

30

15

1

2

3

4

75

90

105

5

6

7

8

9

SRATC

LRAC

SRMC

MR

Exhibit 10 Long-Run Perfectly Competitive Equilibrium

E

Quantity of Output (units per hour)

Price and cost per unit (dollars)

0

10

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What equality exists at long-run perfectly competitive equilibrium?

P=MR=SRMC=SRATC=LRAC

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What different types of industries can exist in the long-run?

  • Constant-cost
  • Decreasing-cost
  • Increasing-cost

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What is a
constant-cost industry?

  • An industry in which the expansion of industry output by the entry of new firms has no effect on the firm’s cost curves

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What does the long-run supply curve look like in a constant-cost industry?

  • It is perfectly elastic, which is horizontal

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Increase in demand sets a
higher equilibrium price

Entry of new firms
increases supply

Initial equilibrium
price is restored

Perfectly elastic long-run
supply curve

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© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is a decreasing-cost industry?

  • An industry in which the expansion of industry output by the entry of new firms decreases the firm’s cost curves

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What does the long-run supply curve look like in a decreasing-cost industry?

  • It is downward sloping

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Increase in demand sets a
higher equilibrium price

Entry of new firms
increases supply

Equilibrium price
and ATC decrease

Downward sloping long-run
supply curve

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© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is an increasing-cost industry?

  • An industry in which the expansion of industry output by the entry of new firms increases the firm’s cost curves

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What does the long-run supply curve look like in a increasing-cost industry?

  • It is upward sloping

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Increase in demand sets a
higher equilibrium price

Entry of new firms
increases supply

Equilibrium price
and ATC increase

Upward sloping long-run
supply curve

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© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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