econ quiz 1

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Tucker.Ch03_LECTURE_SLIDES_EFT_9e.ppt

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Chapter 3
Market Demand and Supply

Lecture Slides

Economics for Today
Irvin B. Tucker

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Why is this chapter important?

  • It introduces basic supply and demand analysis

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is demand?

  • Demand represents the choice making behavior of buyers

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What does “ceteris paribus” mean?

  • All else remains the same

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What is the
law of demand?

  • There is an inverse relationship between the price of a good and the quantity buyers are willing to purchase in a defined time period, ceteris paribus

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is a
demand curve?

  • A curve that shows the quantities of a good or service that people are willing and able to buy at different prices

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 1 An Individual Demand Curve for Blu-rays

Price per Blu-ray

Point

Quantity Demanded (per year)

A $20 4

B 15 6

C 10

D 5 16

10

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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20

15

10

5

0 4

8

12

16

A

B

C

D

Exhibit 1 Individual’s Demand Curve for Blu-rays

Quantity of Blu-rays (per year)

Price per Blu-ray (dollars)

Demand Curve

20

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Why do demand curves have a negative slope?

  • As the price per unit of a good or service falls, buyers can afford to buy more units per period of time.

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is
market demand?

  • The summation of the individual demand schedules in a market

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 2 The Market Demand Curve for Blu-rays

Price

$20

5

Price

Price

$20

$20

5

5

D1

D2

0

0

DTOTAL

0

Fred’s Demand Curve

Mary’s Demand Curve

Market Demand Curve

+

=

2

1

3

5

12

7

Quantity ( per year)

Quantity (per year)

Quantity (per year)

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KNOW THE DIFFERENCE BETWEEN A “CHANGE IN THE QUANTITY DEMANDED” AND A “CHANGE IN DEMAND”

Important !

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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When price changes, what happens?

  • The curve does not shift and there is a “change in the quantity demanded”

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Price decreases

Downward movement along the demand curve

Increase in quantity demanded

Price Increases

Upward movement along the demand curve

Decrease in quantity demanded

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20

15

10

5

10

20

30

40

A

B

Exhibit 3(a) A change in price causes a change in the quantity demanded

D

50

Quantity of Blu-rays (millions per year)

Price per Blu-ray (dollars)

0

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When a variable other than price changes, what happens?

  • The whole demand curve shifts, stated as “there is a change in demand”

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Change in a nonprice determinant

Decrease or increase in demand

Leftward or rightward shift in the demand curve

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20

15

10

5

10

20

30

40

D1

D2

50

Exhibit 3(b) When the ceteris paribus assumption is relaxed, the whole curve can shift

B

A

Quantity of Blu-rays (millions per year)

Price per Blu-ray (dollars)

0

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What is the conclusion?

  • Changes in nonprice determinants can produce only a shift in a demand curve and not a movement along the demand curve

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 4 Terminology for changes in price and nonprice determinants of demand

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Exhibit 4 Two types of Demand Changes Illustrated

D3

DECREASE IN DEMAND

Price per unit

D1

D2

INCREASE IN DEMAND

Change in Price Causes

Movement Along Demand Curve

Change in Nonprice Determinant Causes

Change in Nonprice Determinant Causes

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

Quantity of good or service per unit of time

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A shift in a demand curve is caused by a change in:

  • Number of buyers in the market
  • Tastes and preferences
  • Income
  • Expectations of buyers
  • Prices of related goods

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 5 Summary of the Impact of Changes in Nonprice Determinants of Demand on the Demand Curve

Number of buyers

Immigration from Mexico increases the demand for Mexican food products in grocery stores.

P

Q

D1

D2

D1

D2

P

Q

A decline in the birthrate reduces the demand for baby clothes.

1.

Direct

Nonprice Determinant of Demand

Relationship to Changes in Demand Curve

Shift in the Demand Curve

Examples

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Exhibit 5 Summary of the Impact of Changes in Nonprice Determinants of Demand on the Demand Curve

Tastes and preferences

For no apparent reason, consumers want Beanie Babies and demand increases.

P

Q

D1

D2

D1

D2

P

Q

After a while, the fad dies and demand declines.

2.

Direct

Shift in the Demand Curve

Examples

Nonprice Determinant of Demand

Relationship to Changes in Demand Curve

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Exhibit 5 Summary of the Impact of Changes in Nonprice Determinants of Demand on the Demand Curve

Income a. Normal goods

Consumers’ incomes increase, and the demand for steaks increases.

P

Q

D1

D2

D1

D2

P

Q

A decline in income decreases the demand for air travel.

3.

Direct

Examples

Shift in the Demand Curve

Nonprice Determinant of Demand

Relationship to Changes in Demand Curve

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Exhibit 5 Summary of the Impact of Changes in Nonprice Determinants of Demand on the Demand Curve

Inferior goods

Consumers’ incomes increase, and the demand for hamburger decreases.

P

Q

D2

D1

D2

D1

P

Q

A decline in income increases the demand for bus service.

b.

Inverse

Examples

Shift in the Demand Curve

Nonprice Determinant of Demand

Relationship to Changes in Demand Curve

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 5 Summary of the Impact of Changes in Nonprice Determinants of Demand on the Demand Curve

Expectations of buyers

Consumers’ expect that gasoline will be in short supply next month and prices will rise sharply. Consequently, consumers fill the tanks in their cars this month, and there is an increase in demand for gasoline.

P

Q

D1

D2

D1

D2

P

Q

Months later consumers expect the price of gasoline to fall soon, and the demand for gasoline decreases.

4.

Direct

Examples

Shift in the Demand Curve

Nonprice Determinant of Demand

Relationship to Changes in Demand Curve

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Exhibit 5 Summary of the Impact of Changes in Nonprice Determinants of Demand on the Demand Curve

Prices of related goods

A reduction in the price of tea decreases the demand for coffee.

P

Q

D2

D2

D1

P

Q

An increase in the price of airfares causes higher demand for bus transportation.

5.

Direct

a. Substitute goods

D1

Examples

Shift in the Demand Curve

Nonprice Determinant of Demand

Relationship to Changes in Demand Curve

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Exhibit 5 Summary of the Impact of Changes in Nonprice Determinants of Demand on the Demand Curve

Complementary goods

A decline in the price of cellular service increases the demand for cell phones.

P

Q

D1

D2

D1

D2

P

Q

A higher price for peanut butter decreases the demand for jelly.

b.

Inverse

Examples

Shift in the Demand Curve

Nonprice Determinant of Demand

Relationship to Changes in Demand Curve

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What is a normal good?

  • Any good for which there is a direct relationship between changes in income and its demand curve

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What does a direct relationship between price and quantity mean?

  • The two variables move in the same direction

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What is an
inferior good?

  • Any good for which there is an inverse relationship between changes in income and its demand curve

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What does an inverse relationship between price & quantity mean?

  • It means that the two variables move in opposite directions

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What are
substitute goods?

  • Goods that “compete” with one another for consumer purchases

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What happens when the price increases for a good that has a substitute?

  • The demand curve for the substitute good increases

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What happens when the price decreases for a good that has a substitute?

  • The demand curve for the substitute good decreases

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What are
complementary goods?

  • Goods that are “jointly consumed” with another good

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What happens when the price increases for a good that has a complement?

  • The demand curve for the complementary good decreases

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What happens when the price decreases for a good that has a complement?

  • The demand curve for the complementary good increases

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What is supply?

  • Supply represents the choice making behavior of sellers

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

*

What is the
law of supply?

  • There is a direct relationship between the price of a good and the quantity sellers are willing to offer for sale in a defined time period, ceteris paribus

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 6 An Individual Supply Curve for Blu-rays

Price per Blu-ray

Point

Quantity Supplied (thousands per year)

A $20 50

B 15 45

C 10 35

D 5 20

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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20

15

10

5

10

20

30

40

D

C

Exhibit 6 An Individual Seller’s Supply Curve for Blu-rays

B

A

Price per Blu-rays (dollars)

0

50

Quantity of Blu-rays (thousands per year)

Supply Curve

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Why do supply curves have a positive slope?

  • Only at a higher price will it be profitable for sellers to incur the higher opportunity cost associated with supplying a larger quantity

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is market supply?

  • The horizontal summation of all the quantities supplied at various prices that might prevail in the market

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 7 The Market Supply Curve for Blu-rays

Quantity (thousands per year)

Price

$25

15

Price

Price

$25

$25

15

15

S1

S2

0

0

STOTAL

0

Entertain City Supply Curve

High Vibes Supply Curve

Market Supply Curve

+

=

15

25

25

35

40

60

Quantity (thousands per year)

Quantity (thousands per year)

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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KNOW THE DIFFERENCE BETWEEN A “CHANGE IN THE QUANTITY SUPPLIED” AND A “CHANGE IN SUPPLY”

IMPORTANT !

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

*

When price changes, what happens?

  • The curve does not shift and there is a “change in the quantity supplied”

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Increase in

price

Increase in quantity supplied

Decrease in

price

Decrease in quantity supplied

Upward movement along the supply curve

Downward movement along the supply curve

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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20

15

10

5

10

20

30

40

A

Exhibit 8(a) Supply Curve

A change in price causes a change in the quantity supplied

B

Price per Blu-ray (dollars)

0

S

Quantity of Blu-rays (millions per year)

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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When a variable other than price changes, what happens?

  • The whole curve shifts and there is a “change in supply”

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Change in
nonprice
determinant

Decrease or increase in supply

Leftward or rightward shift in the supply curve

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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20

15

10

5

10

20

30

40

S1

S2

Exhibit 8(b) Increase in Supply

A

B

Price per Blu-ray (dollars)

0

Quantity of Blu-rays (millions per year)

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is the conclusion?

  • Changes in nonprice determinants can produce only a shift in a supply curve and not a movement along the demand curve

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 9 Terminology for changes in price and nonprice determinants of supply

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 9 Two types of Supply Changes Illustrated

S3

DECREASE IN SUPPLY

Price per unit

S1

S2

INCREASE IN SUPPLY

Quantity of good or service per unit of time

Change in Price Causes

Movement Along Supply Curve

Change in Nonprice Determinant Causes

Change in Nonprice Determinant Causes

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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A shift in a supply curve is caused by a change in:

  • Number of sellers in the market
  • Technology
  • Resource prices
  • Taxes and subsidies
  • Expectations of producers
  • Prices of other goods and services the firm could produce

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 10 Summary of the Impact of Changes in Nonprice Determinants of Supply on the Supply Curve

Number of sellers

The United States lowers trade restrictions on foreign textiles, and the supply of textiles in the United States increases.

P

Q

S1

S2

S2

S1

P

Q

A severe drought destroys the orange crop, and the supply of oranges decreases.

1.

Direct

Nonprice Determinant of Supply

Relationship to Changes in Supply Curve

Shift in the Supply Curve

Examples

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 10 Summary of the Impact of Changes in Nonprice Determinants of Supply on the Supply Curve

Technology

New methods of producing automobiles reduce production costs, and the supply of automobiles increases.

P

Q

S1

S2

S2

S1

P

Q

Technology is destroyed in war, and production costs increase; the result is a decrease in the supply of good X.

2.

Direct

Nonprice Determinant of Supply

Relationship to Changes in Supply Curve

Shift in the Supply Curve

Examples

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 10 Summary of the Impact of Changes in Nonprice Determinants of Supply on the Supply Curve

Resource prices

A decline in the price of computer chips increases the supply of computers.

P

Q

S1

S2

S2

S1

P

Q

An increase in the cost of farm equipment decreases the supply of soybeans.

3.

Inverse

Nonprice Determinant of Supply

Relationship to Changes in Supply Curve

Shift in the Supply Curve

Examples

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

*

Taxes and subsidies

An increase in the per-pack on cigarettes reduces the supply of cigarettes.

P

Q

S2

S1

S1

S2

P

Q

A government payment to dairy farmers based on the number of gallons produced increases the supply of milk.

4.

Inverse and direct

Exhibit 10 Summary of the Impact of Changes in Nonprice Determinants of Supply on the Supply Curve

Nonprice Determinant of Supply

Relationship to Changes in Supply Curve

Shift in the Supply Curve

Examples

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 10 Summary of the Impact of Changes in Nonprice Determinants of Supply on the Supply Curve

Expectations

Oil companies anticipate a substantial rise in future oil prices, and this expectation causes these companies to decrease their current supply of oil.

P

Q

S2

S1

S1

S2

P

Q

Farmers expect the future price of wheat to decline, so they increases the present supply of wheat.

5.

Inverse

Shift in the Supply Curve

Examples

Nonprice Determinant of Supply

Relationship to Changes in Supply Curve

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 10 Summary of the Impact of Changes in Nonprice Determinants of Supply on the Supply Curve

Prices of other goods and services

A rise in brand-name drugs causes drug companies to decrease the supply of generic drugs.

P

Q

S2

S1

S1

S2

P

Q

A decline in the price of tomatoes causes farmers to increase the supply of cucumbers.

6.

Inverse

Nonprice Determinant of Supply

Relationship to Changes in Supply Curve

Shift in the Supply Curve

Examples

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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What is a market?

  • Any arrangement in which buyers and sellers interact to determine the price and quantity of goods and services exchanged

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Where is the
equilibrium price?

  • At the price where the quantity demanded and the quantity supplied are equal

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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Exhibit 11 Demand, Supply,
and Equilibrium for Sneakers (pairs per year)

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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90

60

30

20

50

80

D

S

Exhibit 12 The Supply & Demand for Sneakers

120

Price per pair (dollars)

Quantity of Sneakers (thousands of pairs per year)

0

Shortage

E

Surplus

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What is the price system?

  • A mechanism that uses the forces of supply and demand to create an equilibrium through rising and falling prices

© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.  

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END