Final Version
jyrilcez08
TTOIAT_Final.docxTime to put it all together.
Conduct research online or in the DeVry Library and write a strategic Marketing Plan following the steps below and summarize the plan in a presentation.
1. Read Appendix 1 in your textbook to gain a thorough understanding of a strategic marketing plan and its component sections.
2. Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
3. Recommend a new product or service to add to the company's portfolio
4. Conduct a Porter's Five Forces analysis
5. Conduct a SWOT analysis
6. Conduct a market analysis
7. Establish strategic objectives
8. Identify issues in the marketing environments
9. Recommend marketing activities and programs
10. Establish a budget and determine BEP
11. Recommend controls to monitor and measure success
12. Capture the value of this assignment in a self-reflection.
Read the Paper and Presentation sections (below the Milestones section) for more information on these specific deliverables.
Course Project Presentation and Peer Review
· Upload your PowerPoint Presentation to the Discussion area (to receive peer comments to improve your Final Paper and credit for your presentation).
Presentation Requirements
Create a presentation that summarizes your paper using the outline below.
Effective presentations are professional and to the point. Use a simple design template and stay consistent with effects, fonts, and colors. Include only relevant and essential information. Each slide should be a summary of the topic with a maximum of six lines. Bullet points are acceptable. Animations should not be used and graphics should be limited to two per slide. Double-check your spelling, grammar and punctuation. And be sure to include an on-slide reference for any images, charts, graphs, statistics, quotes, etc.
Submit your presentation as a Microsoft PowerPoint deck.
Presentation Outline
The presentation must be submitted as a Microsoft PowerPoint deck that is 12 slides in length, including one slide for each of the following:
1. Title slide with presenter's name
2. Portfolio Review
3. Product Recommendation
4. Porter's Five Forces
5. SWOT Analysis
6. Market Analysis
7. Strategic Objectives
8. Environmental Issues
9. Action Programs
10. Budget and Breakeven-Point
11. Controls
12. References
Your presentation does not need to include the self-reflection section of your paper.
Course Project, Final Paper
Your paper should include the following components:
· Executive Summary
· Controls
· Self-Reflection
Controls: Recommend controls that will monitor and measure the success of your recommended action programs.
Self-Reflection: On a separate page, write a paragraph or two about what you gained by completing the Course Project and how you can apply it to your professional career, whether or not you plan a career in marketing.
