marketing management
ylmzelff
tripdvisor.pptxMarketing Opportunity
Presented By:
Introduction
Today opportunities are emerging and increasing at the airport due to increased demand for air travels(Hughes, 2011).
The airline companies have collaborated with other companies to provide them extra travel services like social amenities, advocacy and story telling.
The opportunities have quite brought flight closer to the needs for many traveler who want luxury travels.
Through these efforts, the companies have drastically improved on their output and service delivery.
Through Facebook, people normally get money off or they are able to win tickets. But this VIP programme actually plugs into the actual
customer journey. We couldn’t find any other airport in the world that does this. Facebook is an important way for us to stay in touch with
our guests. Normally these passengers are in touch with airlines or booking agencies, since the actual deal is between them.
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Marketing Opportunities
Airports have been the traditional transit hubs for many goods in the world
Goods come from all other nations through the airport thus finding an opportunity for business is quite easy (Boer, 2017).
This presentation provide examples of opportunities.
Airports have traditionally been stale transit hubs, places to be tolerated on the way from A to B. However, things began to shift in the last
decade as the organizations running these spaces began to realize the great opportunities inherent to a captive audience.
The scale of airports also began to change over the same period, with the emergence of super hubs that functioned simultaneously as regional
hubs and shining showpieces for local governments. See Changi Airport and Dubai International, two airports that have become thriving aviation
hubs in addition to large contributors of income for their respective nations.
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Cont’d
Advocacy
Airports are becoming competitive thus offering extra services
Travelers are having opportunities to win tickets.
There are free offers like dinner, break fast, packing for the VIPs
Airports are increasingly competitive, as travelers seek out travel deals across different routes, airlines, airport amenities and itineraries.
By striving to develop a relationship with travelers via solid reputations for service and amenities, airports are able to differentiate their
specific location.
In addition, airports must pursue active strategies to target evangelist travelers who are likely to share their experiences with others.
Providing interesting, memorable and shareable experiences is the key to making these sorts of shares a reality so amenities, design,
customer service and ease-of-use all come to the forefront as priorities for savvy airport marketers.
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Conclusion
All through, there are many advertisement on media on the opportunities at the airports for business.
Full-page daily paper notices bragged low charges, new flying machine, good seats, extensive legroom, and a client benefit situated staff focused on "taking humankind back to air travel“
With an objective of increasing present expectations for in-flight understanding, Airports turned into the main carrier to offer all travelers customized in-flight stimulation.
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References
Boer, E. R. (2017). Strategy in airline loyalty: Frequent flyer programs. Cham, Switzerland: Palgrave Macmillan.
Hughes, A. (2011). Strategic Database Marketing 4e. New York: McGraw-Hill Publishing.
