Trends

Starbucks (Half Page) Sociocultural trends: Clearly identify the top three cultural trends most relevant to Starbucks. Discuss the most salient issues of the following: over the past three years, how have factors such as social attitudes, concern for the natural environment, shifts in work / career preferences, etc. affected your company? Provide facts, data, and other information to support your assessment.

(Half Page) Demographic trends: Discuss the most salient issues of the following: Over the past three years, how have factors such as changes in population size, age structure, ethnic mix, incomes, etc. affected Starbucks? Provide facts, data, and other information to support your assessment.

(Half Page) Political / Legal trends: Discuss the most salient issues of the following: Over the past three years, how have factors such as Federal, state, and local laws, regulations, and policies affected Starbucks? Provide facts, data, and other information to support your assessment.