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TravisGarrettImpressionManagement_Mini-presentation_Wk3.pptxImpression Management Mini-presentation
OLCU 601 - Week Three Discussion Board
Course reference: Johnson (2016)
Johnson, J (2017) - adapted from Johnson (2016); SAGE publishing
1
Impression Management
Definition: how people try to control the images others have of them through their behaviors
Organizations act as stages
Impression management categories
Acquisitive: attempts to be seen in a positive light
Protective: attempts to avoid looking bad
Direct (straightforward efforts to create a desirable image)
Indirect (shape image through association with positive events and people)
Johnson, J (2017) adapted from Johnson (2016)
NAME OF ORGANIZATION OR PUBLIC FIGURE
I selected Subway restaurants as the organization in order to evaluate how it uses impression management.
In 2016 Subway restaurants had an annual total of 1.11 billion dollars in sales.
There are more than 45,000 subway locations in over 100 countries (Forbes,2017)
Johnson, J (2017) adapted from Johnson (2016)
Impression Management
I first observed their use of Impression Management as defined in Johnson (2016) when in their spokes person Jared Fogle was charged with possession of child pornography.
Jared Fogle had been the spokesmen for Subway for 17 years. “Fogle said he ate multiple sandwiches from the chain per weed and subsequently dropped 200 pounds.” (2017)
Jared Fogle solicited sex and engaged in sexual acts with minors for 8 years. He also was in possession of hundreds of videos of child pornography.
Johnson, J (2017) adapted from Johnson (2016)
PROTECTIVE
Following Fogle’s arrest Subway released the following statement “We no longer have a relationship with Jared and have no further comment” (2017)
This was an example of protective impression management because Subway was distancing themselves from the situation in order to “avoid looking bad” (Johnson, P145)
I found this appropriate because in order to stop the decrease of sales they needed to immediately sever ties with their former spokesman. A more detailed statement admonishing his crimes would have benefited the company more.
Johnson, J (2017) adapted from Johnson (2016)
REFERENCES
Forbes Welcome. (2017). Forbes.com. Retrieved 6 November 2017, from https://www.forbes.com/companies/subway/
Jared Fogle Update: Subway Issues Statement, Cuts Ties With Former Spokesman. (2017). International Business Times. Retrieved 6 November 2017, from http://www.ibtimes.com/jared-fogle-update-subway-issues-statement-cuts-ties-former-spokesman-2059320
Johnson, C. Organizational ethics (3rd ed., p. 36). Los Angeles, CA: Sage.
The Blank Slate: A review. (2017). Labs.la.utexas.edu. Retrieved 3 November 2017, from http://labs.la.utexas.edu/buss/files/2015/10/the-nature-of-human-nature-2003.pdf
Johnson, J (2017) adapted from Johnson (2016)
