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TranscriptWeek6.docx

Presentation: Applying Net Innovations in Your Family, Career, and Workplace

Hello everyone welcome module 7 of comms 562 web strategies for growth this week we explore in 3 distinct segments how to recognize future disruption the dual sources of change different points of view that determine battle lines and how to meet the challenge proactively as we've seen in earlier modules there are 2 primary forces that drive disruption technical advances and cultural trends technical advances are oftentimes fueled by the profit motive and prompted by the cutting edge user cultural trends are typically crowd sourced ideas designed to push the positive envelope of societal norms seemingly coming out of nowhere and going viral within hours that's what drives change organizations and consumer users see change from 2 very distinct points of view for the users it's all about the technology usually a tangible hold in your hands what does a do kind of you like these typical headlines 7 ways I o 2 devices will change your life awesome sensor embedded sweatshirt gifts for weekend trips new b.-l. e. apps offer location g.p.s. for indoor sports the primary reader here is a global influencer part of the generation c. or connected that focuses in new tech objects and ideas to the generation sees change offers a freedom based lifestyle trusted communication lifeline with friends and insights into global opportunities for the organization while technology is important it is the process of how the tech object is made usable that receives the attention let's revisit the same headlines with a more process oriented viewpoint a step by step guide on how i.o.t. devices generate usable information from Micro moment analysis. Sensor imbedded sweatshirts yield why data for retailers do Bluetooth apps with indoor g.p.s. safeguard your customers on the channel end to end experience does the difference the prosumer one that consumes a produces content is focused in on what technology can do in their lives while the organization focuses in on great customer experiences that lead to a sustainable future and that is why organizations oftentimes don't take advantage of this rather short window of time to explore ways of adapting to the emerging disruptor So how can you be an organization motivator Well 1st of all remember nobody knighted you with a title agent of change so for the time being keep these things to yourself get thee to the Net Read about important tech and popular culture trends that could impact your organization what are some potential disruptive milestones of that challenge and acceptable proactive responses then well whether your card carrying member of the decision-making see suite or below decks crewmember rowing the boat look for opportunities to share positive findings that clearly fit within the organization's culture and competitive standing in the marketplace a positive attitude encourages so be ready to collaborate and contribute when the opportunities arise. Change is difficult and even more so when ascertaining when and how the next change is going to occur but isn't it better to meet the challenge than to become irrelevant in a changing world so one observe what the connected are talking about to know your organization's aptitude for change 3 Seek per full petition of God's guidance on how to proceed and for adapt and grow because we live in a fascinating world of interactive communication now read through the course content module for this week and have a bless the day.