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TraditionalCaseTOCExample21.pdf
Running head: THE COCA-COLA COMPANY 1
The Coca Cola Company: An Strategic Analysis
Key Internal & External Environmental Factors and Strategic Recommendations
First LastName
University of the Incarnate Word
THE COCA-COLA COMPANY 2
Table of Contents
Introduction………………….………..….………………………………………………………..4
Thesis Statement……….…….……………………………………………………………………4
Mission Statement…………..…….….…….………………………………………………….......5
Vision……………………………..……………………………………………………….6
Core Values………...……………………………………………………………………...7
Executive Leadership………………….…………………………………………………………..7
The External Environment…………………...…….…………………………………………….10
Remote Environment……..……………………………………………………………...10
Economic Factors………………………………………………………………...10
Social Factors…………………………………………………………………….12
Political Factors………………………………………………………………….15
Technological Factors……………………………………………………………16
Ecological Factors………………………………………………………………..18
Operating Environment…………………………………………………………………..19
Competitors………………………………………………………………………20
Customers………………………………………………………………………..22
Industry Environment……………………………………………………………………24
Industry Analysis………………………………………………………………...25
Porter’s Five Forces...……………………………………………………………25
The Internal Environment………………………………………………...……………………...31
THE COCA-COLA COMPANY 3
SWOT Analysis…………………………………..……………………………………...31
Strengths……………………………………………………………………...….31
Weaknesses…………………………………………………………………....…34
Opportunities……………………………………………………………………..36
Threats……………………………………………………………………………39
Core Capabilities…………………………………………………………………………41
Brand Strength…………………………………………………………………...41
Unique Distribution System……………………………………………………...42
Comparison with Past Performance and Competitors…………………………………...43
BCG Matrix………….…………………………………………………………………..47
Cash Cows……………………………………………………………………….48
Stars………………………………………………………………………………48
Question Marks…………………………………………………………………..49
Dogs……………………………………………………………………………...50
Long-Term Objectives and Strategies…………………………………………………………...50
Objective #1……………………………………………………………………………...51
Strategy #1……………………………………………………………………………….52
Objective #2……………………………………………………………………..……….55
Strategy #2……………………………………………………………………….………56
Objective #3………………………………………………………………………..…….58
Strategy #3……………………………………………………………………………….58
Conclusion………………………………………………………………………………….……59
References………………………………………………………………………………………..61
