SMART CAPSTONE Final Report

Tradeshow Application/Marketing/Trade show marketing plan and ideas.docx

1. Come up with a marketing vision for the Tradeshow Solution

Our vision is to create electronic business solutions for B2B companies to seamlessly connect with its customers through up-to date marketing technologies. At Digitalics Innovation, we created low-cost solution for event exhibitors at trade shows by offering end to end application for data capturing, lead nurturing with follow up, and marketing retargeting.

2. How would we talk about the solution in our marketing & branding?

· Talk about the trade show scenario where we discuss the lack of the business solution to obtain business contacts.

· Discuss what we do at Digitalics innovation

· Present our solution for event exhibitors and its main features.

· Discuss the whole process of the capturing leads through the app and how can it be beneficial for event exhibitors at trade shows.

3. How would we present the solution on our website? Social media? What would we say & show?

Website:

· Talk about the trade show scenario where we discuss the lack of the business solution to obtain business contacts.

· Discuss the need for the obtaining leads at trade shows

· Present our solution for event exhibitors at trade shows and its main features.

· Discuss the whole process of the capturing leads for event exhibitors

· Present the basic and gold packages

Social media:

· Present animated scenario at trade show

· Present all the steps of end-to-end lead capturing app and show the differences between basic and gold package. It could be in video format.

· Present relevant statistics or articles that we can connect with our end2end trade shows solution.

4. How would we introduce potential customers to the application, what channels would we use?

LinkedIn

· Find companies that would participate in upcoming trade shows and message people in executive positions and present them our trade show solution.

· Show them a video with all the steps

· If they are interested, set up a meeting with them to present what we do at Digtialics Innovation, case studies and discuss the details of end-to-end app and its pricing.

· Join the trade shows groups and post a video with all the steps of our trade show solution.

5. What would we say to convey the value proposition of the application + solution to our customers?

· First of all, we need to understand the needs, goals and challenges of potential buyers. We can create a customer survey.

· Present how we can help them to solve a problem.

· Present our trade show solution and concentrate on its benefits

· Discuss how we differ from other competitors that offer similar services.

· Make a bold statement that our solution is a game changer to businesses. Present them case studies to show them results from other services.

Website Layout (webflow)

https://webflow.com/templates/html/metric-business-website-template

https://webflow.com/templates/html/uncommon-portfolio-website-template

https://webflow.com/templates/html/momentum-marketing-website-template

https://webflow.com/templates/html/terminal-business-website-template

Business Brochure (adobe)

https://stock.adobe.com/templates/business-proposal-layout/140151445?prev_url=detail

https://stock.adobe.com/templates/triangles-business%20brochure/174265506?prev_url=detail