Total quality management

Task

Individual Written Assignment: TQM STRATEGY You are required to develop a TQM implementation report for the Managing Director of one of the following Companies:

IKEA ZARA HILTON HOTELS HERTZ EL CORTE INGLES AUDI NESTLE SAP

Your report will cover the following:

1. Situation Analysis of the Company & Product

2. Analysis of TQM implementation (if exists) in terms of:

Customer focus Long Term Strategy Employees empowerment Continous Improvement Lean Management and or Six Sigma

3. Considering your fndings, which proposals should you make?

Formalities:

Wordcount: 2.-2.500 words Cover, Table of Contents, References and Appendix are excluded from the total word count. Font: Arial 11 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard’s citation style. Format: PDF file

Submission: Week 12 by the 2nd of May 2021, 23:59 CEST – Via Moodle (Turnitin)

It assesses the following learning outcomes:

· Outcome 1: Critically evaluate the definition, concepts, principles and models of TQM in company context

· Outcome 2: Assess the contributions of the TQM approach in the creation of competiOuttive advantage

· Outcome 3: Discuss how the costumer-defined quality drives the TQM strategy and implementation

· Outcome 4: Understand the importance of continuous improvement within TQM