Project

Country: Nigeria

Product: mailbox

Channels of distribution (macro analysis)

This section reports data on all channel middlemen available within the market.

Later, you will select a specific channel as part of your distribution strategy.

A. Retailers

1. Number of retailers

2. Typical size of retail outlets

3. Customary markup for various classes of goods

4. Methods of operation (cash/credit)

5. Scale of operation (large/small)

6. Role of chain stores, department stores, and specialty shops

B. Wholesale middlemen

1. Number and size

2. Customary markup for various classes of goods

3. Method of operation (cash/credit)

C. Import/export agents

Market size

1. Estimated industry sales for the planning year

2. Estimated sales for your company for the planning year

D. Government participation in the marketplace

1. Agencies that can help you

2. Regulations you must follow

. Insurance claims

Freight forwarder. If your company does not have a transportation or

traffic management department, then consider using a freight forwarder.

There are distinct advantages and disadvantages to hiring one.

F. Channels of distribution (micro analysis). This section presents details about

the specific types of distribution in your marketing plan.

1. Retailers

a. Type and number of retail stores

b. Retail markups for products in each type of retail store

c. Methods of operation for each type (cash/credit)

d. Scale of operation for each type (small/large)

2.wholesale middleman

a. type and number of wholesale middleman

b. markup for class of products by each type

c. methods of operation for ech type(cash/credit)]

d. scale of operation(small/large)