revising my draft

Toyota Advertisement

Question 1

The ad is of a Toyota Prius car that seems to be floating on crystal blue water, and from behind, there is a thick forest coverage. The sky is blue, and the day seems to have good weather since the sun is well lit up. At the bottom left of the advertisement, there are words that are explaining how this model is environmentally friendly and how the company believes in environmental sustainability while still inspiring future technology.

Question 2

The ad communicates why people should buy the Toyota Prius model by highlighting its benefits for the environment. It persuades its audience by stating how the car is efficient and eco-friendly and how it paves the way for the next generation of environmental vehicles. Meaning that it is among the first models that are built with environmental sustainability in mind.

Question 3

The role of the background details in the Toyota Prius advertisement is for its audience to connect emotionally with it. This is achieved by the tone, mood, and attitude that the ad creates. Furthermore, it clearly indicates that with the existence of this model, the environment will still be greener and sustainable. Therefore, background information is mainly for emphasis and persuasion to the targeted audience.

Question 4

The advertisement wording is direct to the point, and they are meant to persuade its audience why they should buy this model and the benefit of buying this model. Mostly, the wording is about the benefits that this model has on environmental sustainability solely because environmental sustainability has been a challenge that the world is trying to overcome by going green. The glittering generalities used are hybrid and solely while the weasel phrase is “we estimate our hybrid technology has saved a billion gallons of gas….”

Question 5

The colors used in the advertisement are green, blue, and silver, and white. Green color evokes powerful emotions, and its dominant color represents nature and makes you think of growth. Green evokes feelings of abundance and is linked to peace, refreshment, rest, and security, as well as expressing renewal and life. On the other hand, blue is associated with open space, intuition, imagination, intelligence, trust, and stability. The mixture of both illustrates serenity, abundance, and cleanliness.

Question 6

Toyota Prius advertisement seeks to reach out to both genders of age sixteen years and above. Also, the targets audience is the middle class who can afford to raise the amount that is being sold.