Strategic Audit

TOWS Matrix

Internal Factors (from IFAS)

External Factors (from EFAS)

Strengths (S)

· Customer-centricity enables close connection of the firm to its clients

· The company involves itself in the best buy quality culture

· The company’s knowledgeable staff gives it an upper hand

· Its services remain superior as compared to its rivals

· It uses an extended form of differentiation strategy

Weaknesses (W)

· The firm’s financial situation remains a challenge due to high account receivables as compared to net profits

· The dependence on the U.S. local market remains a challenge

· The company fails to take the issue of global positioning seriously

· The costs for maintaining workers and the various stores remains high

· The management fails to keep consistency in the running of the company

Opportunities (O)

· The firm’s customer-centricity model offers it an opportunity to reach out to many customers

· Focus on the global market remains a critical issue

· Understanding rival motives and dealing with imitation challenges gives the firm an upper hand

· Involving knowledgeable and committed top management teams can help the business achieve its expected goals

S / O Strategies

· Continue with its strategy of sensitizing consumers using its customer-centric model

· Involve its stakeholders in identifying what is required in ensuring reach out to the global customers

· Acquisition of more experienced employees throughout the firm's human resource structure

· Ensure that the strategies put in place magnify the resource scope of the business through its skilled workforce

W / O Strategies

· The marketing groups organize their strategies to ensure that the firm’s products gain a global appeal

· All the players in the company’s management appreciate the costs involved in running it and ensure maximum profits

· Commitment and regular training to ensure consistency in running the company

Threats (T)

· Increased competition from traditional rivals and imitation worries

· Non-commitment from the top management teams that might affect the other employees

· Lack of widespread investments in other countries since focus remains on the U.S. market

· Retaining its skilled talent can be a problem since other firms might poach them

S / T Strategies

· Involve everyone including loyal customers to market the company’s products as it seeks global attention

· Raise the advantages of widespread investments in other regions to maximize the opportunities available

· Ensure that the firm remains high as compared to its rivals by retaining and recruiting skilled and talented employees

W / T Strategies

· Try to invest in other regions to bring the products or services close to the customers

· Minimize costs by reducing expenses and doing away with redundant employees

· Avoid conflict of interest since it can lead to disarray among the stakeholders