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SWOT STRATEGY MATRIX (“TOWS”) – Blank Template
	Strengths (S): S1: S2:	Weaknesses (W) W1: W2: W3: W4:
Opportunities (O) O1: O2:	BE AGGRESSIVE (MAX – MAX)	REDESIGN (MIN – MAX)
Threats (T) T1: T2:	DIVERSIFY (MAX – MIN)	BE DEFENSIVE (MIN – MIN)

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