Tourism marketing homework

Task Individually, write a report which summarizes how the COVID-19 pandemic (March 2020-ongoing) has affected consumer behaviour in Stockholm. In this task, you should:

-Summarize how the destination has reacted to the outbreak of the pandemic, how they have implemented lockdown, and/or safety measures up to the date of delivering this task, and most importantly, how this crisis has been communicated to their tourism targets. (This information can be backed up by the official information from the country/region/city as well as by the official tourism websites. Select phases or waves to summarize this information considering the total wordcount, such as in outbreak>growth<stabilization>after vaccination)

- Explain which tourism targets or kind od people were prominent for the destination before the pandemic, and critically evaluate whether changes have occurred about those segments because of the pandemic. (Maybe the key targets remained, but they are travelling less to the destination. Use the marketing information/marketing plan from the destination as reference)

- Analyse information on the thoughts, feelings and behaviours of the destination’s targets (what kind of people to be targeted) that might have affected how, when, and if they have changed their relationship to the destination.( To that end, it is practical to look from information from their countries of origin (market research, official websites from their government/private institutions) to understand how they feel. Focus on the key targets only.)

Besides the formal requirements such as cover, table of contents and references, this task should present:

- At least the use of one tourist intelligence sources regarding the current information on the destination

- At least use one official, scientifically based source regarding the advancement of the pandemic in the chosen destination.

- Utilize at least two consumer analysis resources to identify customer behavior regarding the pandemic and the chosen destination.

- The students are allowed to include images and infographics to better present the key information, provided the wordcount of 3000 words is respected.

The most important topic the students need to focus on are the fundamentals of up-to-date theories of tourism marketing, tourism experience, and the case studies presented to that end in class. Besides, they should identify the key factors influencing consumer behavior in the travel industry, with the focus on destination management. Also, they should take into consideration the advanced explanations on consumer behavior regarding the combination of personal, psychological, social, and cultural aspects affecting the marketing environment.

Formalities:

• Wordcount: 3000 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.