Toucon_4C's and SWOT (MKTG 436)

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In-Class Assignment #1: Toucon Collections, Inc. 4C’s Analysis and SWOT Analysis

Please read the Toucon Collections, Inc. case. Organize the information given in the case into the 4C’s framework. Next, using the 4C’s Analysis, perform a SWOT analysis for the company.

4 C’s Analysis

Company

Consumers

Competitors

Collaborators

STRENGTHS (INTERNAL)	OPPORTUNITIES (EXTERNAL)
WEAKNESSES (INTERNAL)	THREATS (EXTERNAL)

Recommendation

Should Toucon contract with the mass merchandiser? Why or why not?