Case Study paper
GUIDE TO THE MAIN FOCUS OF CASES IN THE BOOK PA
G E
N UM
BE R
IN T
H E
BO O
K
CASES In tr
od uc
tio n
to s
tr at
eg y
St ra
te gy
le ns
es
Th e
en vi
ro nm
en t
St ra
te gi
c ca
pa bi
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St ra
te gi
c pu
rp os
e
Cu ltu
re a
nd s
tr at
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Bu si
ne ss
-l ev
el s
tr at
eg y
D ire
ct io
ns a
nd c
or po
ra te
-l ev
el s
tr at
eg y
In te
rn at
io na
l s tr
at eg
y
In no
va tio
n an
d en
tr ep
re ne
ur sh
ip
M er
ge rs
, a cq
ui si
tio ns
a nd
a lli
an ce
s
St ra
te gy
e va
lu at
io n
St ra
te gy
d ev
el op
m en
t
O rg
an is
in g
fo r
su cc
es s
M an
ag in
g st
ra te
gi c
ch an
ge
Th e
pr ac
tic e
of m
an ag
em en
t
Pu bl
ic s
ec to
r/ no
t- fo
r- pr
of it
m an
ag em
en t
Sm al
l- bu
si ne
ss s
tr at
eg y
544 The LEGO Group : adopting a strategic approach ● ●
549 The global pharmaceutical industry – in the land of shrinking giants ● ● ●
559 Vodafone : developing communications strategy in the UK market ● ● ●
567 Global forces and the Western European brewing industry ● ● ●
571 A source of cheap energy or a source of problems – the potential benefits and costs of shale gas
● ● ●
575 H&M in fast fashion: continued success? ● ● ● ● ●
583 The Formula One constructors : capabilities for success ● ● ● ●
591 Integration of a Corporate Social Responsibility programme in Coloplast
● ● ●
595 Manchester United FC : still successful despite new threats ● ● ●
600 Pierre Fabre : culture and the challenges of internationalisation ● ● ● ● ● ●
606 Adnams – a living company ● ● ● ● ● ● ●
612 Ryanair : the low-fares airline – future directions? ● ● ● ● ●
624 Marks & Spencer : is this as good as it gets? ● ● ● ●
629 Hotel du Vin : strategic entrepreneurship and innovative continuity in the boutique hotel sector
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634 Going for growth: Teva’s global strategy ● ● ●
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639 CRH plc : dimensions of successful corporate strategy ● ● ● ●
647 SABMiller : from strength to strength ● ● ●
657 The internationalisation of Tesco – new frontiers and new problems ● ● ●
662 Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?
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Key: ●● = major focus, ● = important subsidiary focus
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Co py ri gh t © 2 01 3. P ea
rs on . Al l ri gh ts r es er ve d. M ay n ot
b e re pr od uc ed i n an y fo rm w it ho ut p er mi ss io n fr om t he p ub li sh er , ex ce pt f ai r us es p er mi tt ed u nd er U .S . or a pp li ca bl e
co py ri gh t la w.
EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 12/18/2018 1:00 PM via AMERICAN PUBLIC UNIV SYSTEM AN: 1418653 ; Johnson, Gerry.; Exploring Strategy Text & Cases Account: s7348467
PA G
E N
UM BE
R IN
T H
E BO
O K
CASES In tr
od uc
tio n
to s
tr at
eg y
St ra
te gy
le ns
es
Th e
en vi
ro nm
en t
St ra
te gi
c ca
pa bi
lit y
St ra
te gi
c pu
rp os
e
Cu ltu
re a
nd s
tr at
eg y
Bu si
ne ss
-l ev
el s
tr at
eg y
D ire
ct io
ns a
nd c
or po
ra te
-l ev
el s
tr at
eg y
In te
rn at
io na
l s tr
at eg
y
In no
va tio
n an
d en
tr ep
re ne
ur sh
ip
M er
ge rs
, a cq
ui si
tio ns
a nd
a lli
an ce
s
St ra
te gy
e va
lu at
io n
St ra
te gy
d ev
el op
m en
t
O rg
an is
in g
fo r
su cc
es s
M an
ag in
g st
ra te
gi c
ch an
ge
Th e
pr ac
tic e
of m
an ag
em en
t
Pu bl
ic s
ec to
r/ no
t- fo
r- pr
of it
m an
ag em
en t
Sm al
l- bu
si ne
ss s
tr at
eg y
666 Severstal and the global steel industry ● ● ● ● ●
671 FeedHenry – innovating in the cloud ● ● ● ● ●
676 Flight Centre Limited ● ● ● ●
● ● ●
680 Strategic leadership and innovation at Apple, Inc. ’ ● ● ● ●
686 ‘Where’s Irene and just exactly is she up to?’ The acquisition of Cadbury PLC by Kraft Foods , 2010
● ● ●
695 Gazprom and NIS : the oil and gas industry in Serbia ● ● ● ●
700 International HIV/AIDS Alliance (B) : a strategy for 2020 ● ● ● ● ●
● ●
707 The Mexican narco-trafficking problem ● ● ● ●
715 Dancing with the mouse: a strategic metamorphosis at Ocean Park , Hong Kong
● ● ● ●
721 GMB : strategic leadership in a trade union ● ● ● ●
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727 Academies and Free Schools ● ● ●
● ●
731 Paul Polman and the revitalisation of Unilever ● ● ● ●
738 LEAX : managing growth in a volatile world ● ● ● ● ●
742 Changing tracks at Babcock Rail ● ● ● ●
749 In the boardroom at HomeCo ● ● ● ● ● ●
755 QR National – Aurizon ● ● ● ●
Key: ●● = major focus, ● = important subsidiary focus
Z01_JOHN2545_10_SE_EM01.indd 541Z01_JOHN2545_10_SE_EM01.indd 541 10/9/13 10:35 AM10/9/13 10:35 AM
Co py ri gh t © 2 01 3. P ea
rs on . Al l ri gh ts r es er ve d. M ay n ot
b e re pr od uc ed i n an y fo rm w it ho ut p er mi ss io n fr om t he p ub li sh er , ex ce pt f ai r us es p er mi tt ed u nd er U .S . or a pp li ca bl e
co py ri gh t la w.
EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 12/18/2018 1:00 PM via AMERICAN PUBLIC UNIV SYSTEM AN: 1418653 ; Johnson, Gerry.; Exploring Strategy Text & Cases Account: s7348467