Managing Financial and Human Resources
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 1
Topic Overview 7 – Budgeting, Financial Planning, Cash
budget and Decision Making
Contents:
1. Introduction
2. Budgetary process
3. Advantages and Disadvantages of Budgets
4. Budgeting, Master budget and Cash budget
By the end of this week, you will be able to:
• Understand what budgeting is
• Understand budgeting’s advantages and disadvantages
• Perform the budgeting process
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 2
1. Introduction
Shims et al. (2011) defines budget as the formal expression of plans, goals, and
objectives of management that covers all aspects of operations for a designated time
period. The budget is a tool providing targets and direction. Budgets provide control over
the immediate environment, help to master the financial aspects of the job and
department, and solve problems before they occur. Budgets focus on the importance of
evaluating alternative actions before decisions are implemented.
As the authors discuss, Budgeting allocates funds to achieve desired outcomes. A budget
may span any period of time. It may be short term (one year or less, which is usually the
case), intermediate term (two to three years), or long term (three years or more). Short-
term budgets provide greater detail and specifics.
Effective budgeting requires the existence of:
• Predictive ability
• Clear channels of communication, authority, and responsibility
• Accounting-generated accurate, reliable, and timely information
• Compatibility and understandability of information
• Support at all levels of the organization: upper, middle, and lower
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 3
Shims et al. present the following example of budget segments within an organization.
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 4
2. Budgetary process
Rosanas (2016) argues that budgets have to be considered a management activity, and,
thus, have to be accepted in managerial terms. One should not expect budgets to be a
technique that does not need managerial abilities to be applied, or a technique that works
alone automatically, or is done by specialists in accounting and/or finance.
On the contrary, as it is discussed by the author, it is something that has to be applied by
line management, largely by people whose training in accounting is rather limited, as
accounting is not their job (like people in production or sales, who typically are a big
percentage of the firm’s payroll) and thus has to be as simple as possible. Otherwise, one
should not be surprised to find most of the people involved to be strongly against budgets.
They may simply misunderstand budgets or budgets may require from them an
unreasonable effort.
Shims et al. (2011) argue that the budget process used by a company should suit its
needs, be consistent with its organizational structure, and take into account human
resources. The budgetary process establishes goals and policies, formulates limits,
enumerates resource needs, examines specific requirements, provides flexibility,
incorporates assumptions, and considers constraints. The budgeting process should take
into account a careful analysis of the current status of the company. The process takes
longer as the complexity of the operations increase. A budget is based on past experience
plus a change in light of the current environment.
Budgeting process steps:
1. Setting objectives
2. Analyzing available resources
3. Negotiating to estimate budget components
4. Coordinating and reviewing components
5. Obtaining final approval
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 5
6. Distributing the approved budget
Libby and Lindsay (2010) as it is summarized by the following figure, argue that the
criticism that budgets are not linked to strategy is unfounded for the majority of firms in
the sample. The budgeting process is used in many firms to promote strategically focused
behavior and is recognized as being an important mechanism for doing so. The results
have been produced by asking the following question to the responders (in US and
Canada) regarding how Strategy is implemented in the organizations: Strategy
implementation measure: “Please allocate a total of 100 points across the following
elements of management control to reflect their relative importance in implementing
strategy in your business unit”.
Shims et al. (2011) list several possible budgets’ weaknesses:
➢ Managerial goals are off target or unrealistic.
➢ There is management indecisiveness.
➢ The budget takes too long to prepare.
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 6
➢ Budget preparers are unfamiliar with the operations being budgeted and do not
seek such information. Budget preparers should visit the actual operations
firsthand.
➢ Budget preparers do not keep current.
➢ The budget is prepared using different methods each year.
➢ There is a lack of raw information going into the budgeting process.
➢ There is a lack of communication between those involved in budgeting and
operating personnel.
➢ The budget is formulated without input from those affected by it. This will likely
result in budgeting errors. Further, budget preparers do not go into the operations
field.
➢ Managers do not know how their budget allowances have been assigned or what
the components of their charges are. If managers do not understand the
information, they will not perform their functions properly.
➢ The budget document is excessively long, confusing, or filled with unnecessary
information. There may be inadequate narrative data to explain the numbers.
➢ Managers are ignoring their budgets because they appear unusable and
unrealistic.
➢ Managers feel they are not getting anything out of the budget process. Changes
are made to the budget too frequently.
➢ Significant unfavorable variances are not investigated and corrected. These
variances may also not be considered in deriving budgeted figures for next period.
Further, a large variance between actual and budgeted figures, either positive or
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 7
negative, that repeatedly occurs is an indicator of poor budgeting. Perhaps the
budgeted figures were unrealistic. Another problem is that after variances are
identified, it is too late to correct their causes. Further, variance reporting may be
too infrequent.
➢ There is a mismatching of products or services.
All the above must be taken into consideration in order to take the required corrective
action.
The budgetary and control process is summarized by the following exhibit presented by
Shims et al. (2011).
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 8
3. Advantages and Disadvantages of Budgets
Shims et al. (2011) mention the following advantages of budget:
Links objectives and resources.
➢ Communicates to managers what is expected of them. Any problems in
communication and working relationships are identified. Resources and
requirements are identified.
➢ Establishes guidelines in the form of a road map to proceed in the right direction.
➢ Improves managerial decision making because emphasis is on future events and
associated opportunities
➢ Encourages delegation of responsibility and enables managers to focus more on
the specifics of their plans and how realistic the plans are, and how such plans
may be effectively achieved.
➢ Provides an accurate analytical technique
➢ Provides better management of subordinates. For example, a manager can use
the budget to encourage salespeople to consider their clientele in long-term
strategic terms
➢ Fosters careful study before making decisions
➢ Helps management become aware of the problems faced by lower levels within
the organization. It promotes labor relations
➢ Allows for thinking how to make operations and resources more productive,
efficient, competitive, and profitable. It leads to cost reduction
➢ Allows management to monitor, control, and direct activities within the company.
Performance standards act as incentives to perform more effectively
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 9
➢ Points out deviations between budget and actual, resulting in warning signals for
changes or alterations
➢ Helps identify on a timely basis weaknesses in the organizational structure. There
is early notice of dangers or departures from forecasts. The formulation and
administration of budgets pinpoints communication weaknesses, assigns
responsibility, and improves working relationships
➢ Provides management with foresight into potential crisis situations so alternative
plans may be instituted
➢ Provides early signals of upcoming threats and opportunities
➢ Aids coordination between departments to attain efficiency and productivity. There
is an interlocking within the business organization. For example, the production
department will manufacture based on the sales department’s anticipated sales
volume. The purchasing department will buy raw materials based on the
production department’s expected production volume. The personnel department
will hire or lay off workers based on anticipated production levels. Executives are
forced to consider relationships among individual operations and the company as
a whole
➢ Provides a motivational device setting a standard for employees to achieve
➢ Provides measures of self-evaluation
➢ Management can make distasteful decisions and blame it on the budget.
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 10
However, the authors mention several disadvantages for budgets as well:
➢ A budget promotes gamesmanship in that those managers who significantly inflate
requests, knowing they will be reduced, are in effect rewarded by getting what they
probably really wanted.
➢ A budget may reward managers who set modest goals and penalize those who
set ambitious goals that are missed.
➢ There is judgment and subjectivity in the budgeting process.
➢ Managers may consider that budgets redirect their flexibility to adjust to changing
conditions.
➢ A budget does not consider quality and customer service.
Further to the above, Hansen et al. (2003) present the following criticisms of budgets
and/or assumptions underlying the use of budgets:
• Budgeting consumes a lot of managerial time which makes it a costly process and
the benefits may not be worth the cost.
• Budgets inhibit firms from adapting to changes in a timely manner due to their fixed
nature.
• The budgeting process is disconnected with strategy thereby putting it out of kilter
with the competitive demands facing firms.
• The use of the budget as a fixed performance contract leads to unreliable
performance evaluation and promotes budget gaming.
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 11
Concluding, organizations need to observe and assess the advantages and
disadvantages of budgets in order to achieve the optimal financial planning and control
by ensuring that the benefits of budgeting outweigh the drawbacks. As Libby and Lindsay
(2010) conclude for the majority of firms budgets continue to be used for control purposes
and are perceived to be value-added. While problems exist with budgets, organizations
are adapting their use to account for these problems rather than abandoning budgets
altogether.
4. Budgeting, Master budget and Cash budget
Shims et al. (2011) argue that a comprehensive—master—budget is a formal statement
of management’s expectation regarding sales, expenses, volume, and other financial
transactions for the coming period.
The budget is classified broadly into two categories:
1. Operating budget
2. Financial budget
The operating budget consists of:
➢ Sales budget
➢ Production budget
➢ Direct materials budget
➢ Direct labor budget
➢ Factory overhead budget
➢ Selling and administrative expense budget
➢ Pro forma income statement
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 12
The financial budget consists of:
➢ Cash budget
➢ Pro forma balance sheet
The five major steps in preparing the budget, according to Shims et al. (2011), are:
1. Prepare a sales forecast.
2. Determine expected production volume.
3. Estimate manufacturing costs and operating expenses.
4. Determine cash flow and other financial effects.
5. Formulate projected financial statements.
Bužinskienė (2019) reports that budget is an important tool of profit planning and
contributes to the formulation of a comprehensive plan of action:
o to control the disbursement expenses
o to control revenues necessary to support the business
o to determine financial sources
As it is obvious, budgeting is vital in the process of making the optimal decisions for the
organization a manager is working for.
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 13
Master budget
A master budget example used by Shims et al. (2011) follows:
HR 7003-Managing Financial and Human Resources for Sustainable Business Success 14
References:
Bužinskienė, R., 2019. MASTER BUDGET FORMATION IN PRIVATE
COMPANIES. Professional Studies: Theory & Practice/Profesines Studijos: Teorija ir
Praktika, (21).
Hansen, S.C., Otley, D.T. and Van der Stede, W.A., 2003. Practice developments in
budgeting: an overview and research perspective. Journal of management accounting
research, 15(1), pp.95-116.
Libby, T. and Lindsay, R.M., 2010. Beyond budgeting or budgeting reconsidered? A
survey of North-American budgeting practice. Management accounting research, 21(1),
pp.56-75.
Rosanas, J.M., 2016. Budgeting Beyond Budgeting: A Tool for Management, Surprise
Avoidance, Trust Creation and Organizational Learning. European Accounting and
Management Review, 3(1), pp.24-44.
Shim, J.K., Siegel, J.G. and Shim, A.I., 2011. Budgeting basics and beyond (Vol. 574).
John Wiley & Sons.