Cognitive Principles in Marketing

SCI-ENG-004 Feb23 Discussions Forum: The HPV Vaccine C…

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This is a graded discussion: 10 points possible due Apr 3 at 7:59am

Forum: The HPV Vaccine Case Study

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The HPV Vaccine Case Study  

Participation in this discussion forum is mandatory and will therefore be evaluated as part of your final grade. Before

participating in forums, you must study the module’s content; section 3 is particularly helpful. 

In this module, we’ve seen how the HPV vaccine case study has developed and grown into an awareness campaign. Discuss

the HPV Vaccine case study by answering the following questions: 

How did you answer the three questions at the end of the case? 

What messages would you propose—for pediatricians, for parents, and for adolescent patients—to market the HPV

Vaccine? 

Which of the Cognitive Concepts for Marketing are your messages based on? 

How would you test your messages? 

Recommended length: 150-300 words  

Evaluation criteria:  

Relevance: The participant’s comment is relevant to the discussion topic. 

Quality: The participant supported their argument with credible sources that were cited appropriately. 

Engagement: The participant responded to other comments with meaningful contributions to the discussion.  

Keep in mind: 

You can share linked documents, websites, resources, etc. in your post on the discussion forum.

In addition, you must respond and offer feedback to at least one post from your fellow participants. Click “Reply” below

another participant’s comment to respond. 

We remind you to respect your peers and contribute comments related to the topic at hand when participating in

discussions.  

To comment, click "Reply" just below the instructions. Enter your ideas in the text box, then click "Post Reply." Replies to a

comment are grouped as a conversation thread within the forum.

 

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