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TOPICANDPAPERINFO.docxTOPIC
For my social media campaign I will be targeting teens ages 13-18. I will be using the Social Media Platform "Tik Tok", to target the population. I chose this platform because the majority of young teens use Tik Tok and I think that this is one of the best ways to reach them.
Social Media Campaign Proposal - Paper
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Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population. · Define the problem among the target population · Research and gather data and statistics on alcohol use among the target population · Identify evidence-based practices used for the target population (See EBP matrix attachment). · Identify a social media platform for the campaign (e.g., Facebook, Twitter, YouTube, Instagram, etc.) and describe the rationale for the platform · Develop health promotional strategies targeted for the population · Describe how you plan to monitor the success of your campaign. References: · Start with the learning resources in the classroom. · Locate 7-10 journal articles or book chapters related to your special population. · Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMGC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project. · If you are unclear as to whether a source is acceptable, contact the instructor or visit the UMGC Library’s page on locating and evaluating scholarly articles: http://www.umgc.edu/library/database/articles.shtml#evaluatingcitations Guidelines: · APA format and citation style: ( http://sites.umgc.edu/library/libhow/apa_examples.cfm) · 1500-2000 words · Title page and reference list · 12 point font · Numbered pages · 1" margins · Double spaced |
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