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Criteria

Research Findings

Citation of Sources Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment.

What are the indicators of an awareness of a need for change within the selected organization?

1. Environmental

Transportation and electricity production are two of the largest sources of GHG emissions, making up more than half of all U.S. emissions. Tesla has an ecosystem that involves solar, batteries, and vehicles. This ecosystem’s goal is to help decrease the transportation, electricity production, and energy use of all people that are connected to the grid.

2. Reliance of the grid

In South Australia, Tesla turned on the world's largest lithium-ion battery. A 50-year storm had wreaked havoc on the region's vital infrastructure, resulting in a nationwide blackout that left 1.7 million people without power. Tesla's battery system was activated in milliseconds to assist in grid stabilization. This grid-scale energy storage project is a zero-emissions solution that is reducing power outages and improving the reliability of South Australia's electrical infrastructure.

3. Access to sustainable energy

More than 1 billion people do not have access to electricity, and many of those who do rely on polluting sources like coal or fossil fuels on the island of Ta’u in American Samoa. Tesla is bringing energy solutions that are both sustainable and affordable to communities all over the world. Tesla built a microgrid with over 5.3K solar panels and 60 Powerpack systems that can power the entire island on clean energy for three full days without the sun. Instead of burning nearly 110K gallons of diesel per year, paying for rising fuel and transportation costs, and risking negative health effects Tesla has made it easier than ever to use bio-diesel.

4. Building the safest car from the ground up

Tesla's mission has always prioritized occupant safety. Vehicle safety is critical for widespread adoption of all-electric vehicles. Tesla positioned the battery pack and electric motors beneath the floor of their first full-sized vehicle, the Model S, to give it an extremely low center of gravity, greatly reducing the risk of rollover while improving handling and performance. This battery placement is now standard on all Tesla vehicles.

Tesla Impact Report. (2019). Retrieved from https://www.tesla.com/ns_videos/tesla-impact-report-2019.pdf

Niedermeyer, E. (2019, April 16). Fact checking TESLA'S "IMPACT REPORT". Retrieved March 24, 2021, from https://www.thedrive.com/tech/27484/fact-checking-teslas-impact-report

What role does management play within change for this organization?

Tesla relies on its management team to be leading factors in the company's rise and success. Managers are key decision makers for the company, and aim to lead their company in the right direction for years to come. The infamous Elon Musk (CEO and product architect) uses his leadership style to set the tone for Tesla’s management and at entry employee level. Musk believes there is a better way to do everything, and that going above and beyond the standard is what will set Tesla Motors apart from its competitors in the industry. The publicity that Tesla receives is mainly because of this style of management, it is bold and unique. This gives the company a massive amount of media attention that boosts productivity within the structure of the company. But massive amounts of media coverage can be dangerous to the company, especially when it's centered towards the manager of the company. Based on this, the following attributes from management inspire positive change within the organization:

1. Inspiration

Although Tesla’s management is known to be very bold, the unattainable ideas and project proposals inspire employees to do a little more than required. This maximizes productivity and also brings forward ideas that could put the company in a good spot.

2. Innovation

Tesla’s upper management pushes innovation, they go above and beyond to ensure that their next model paves a path for the industry, thus setting Tesla apart. Management's approach to the creation of new electric cars have inspired classic cars like the Ford Mustang to go electric. According to Furr & Dyer (2020), “there is no question that the company has shifted the auto industry toward electric vehicles and achieved consistently growing revenues” (Para. 5).

3. Ambition

Tesla is one of the most ambitious companies in the world, and that is all thanks to Musk and upper management. Gwynne Shotwell, president and COO of SpaceX says,“When Elon says something, you have to pause and not blurt out, ‘Well, that’s impossible.’ You zip it, you think about it, and you find ways to get it done” (Boogaa, n.d). This statement shows management's mindset on the direction of the company, and compliments the previous statement of Tesla going above and beyond.

In summary, management brings key characteristics and demands forward that inspire positive change, and allow employees to find a purpose in their work.

Boogaa, K. (2021, January 20). What is the Elon Musk leadership style (and should you use it)? RSS. https://www.fingerprintforsuccess.com/blog/elon-musk-leadership-style .

Furr, N., & Dyer, J. (2020, February 18). Lessons from Tesla's Approach to Innovation. Harvard Business Review. https://hbr.org/2020/02/lessons-from-teslas-approach-to-innovation .

How will this awareness of change be important to at least three stakeholders in the organization?

Tesla’s overall goal is to help change the world by transitioning to sustainable energy (Tesla, n.d.). Employees, leaders, and investors all should take the time to become very aware of this change because Tesla needs to have a certain confidence about improving their profitability for the future.

Tesla’s employees play a very crucial role in stirring up change within the organization. The employees being aware of the changes, not only within Tesla, but also within the market is very important. By being aware of this they are going to be thinking more about how to continue to be innovative and maintaining pace with the global market. To help with this, Tesla actually uses a survey tool called Tesla360. This tool was designed to measure employee engagement while also eliciting employee feedback and suggestions (Everwise, 2015). So even while the employees don’t direct the change in the company, they put invaluable input. Also, being aware of change will allow and help the leaders implement changes that improve so much including their sustainability and productivity. Honestly, the awareness will help with the overall satisfaction within the company.

Aside from Tesla's employees, Tesla’s leaders drive the change at Tesla. The corporate structure that Tesla has adapted follows the conventional, hierarchical model where leaders and managers are able to successfully veer the company and relay the change (Meyer, 2018). Meyer (2018) proceeds to state that “Elon Musk’s leadership effectiveness depends on the corporate structure’s ability to disseminate and support the implementation of new strategies for business growth and improvement”. This shows how well Tesla’s leadership understands change and is conscientious of the key role that communication plays.

The profitability and stocks of Tesla are extremely volatile, and Tesla would discontinue to exist without investors believing in them as a company and continuing to invest their money in the company (Tesla, Inc., 2019). Tesla’s investors are very aware of Tesla’s changes which is easy to see when seeing that Tesla has posted their profit four times. Not only do the investors see the changes, but they also are putting an investment in towards the future of Tesla and what the company will look like after the changes are in place.

Everwise (2015) How Tesla engages its employees to drive business results. Retrieved from https://www.geteverwise.com/human-resources/how-tesla-engages-its-employees-to-drive-business-results/

Gitlin, J. (2019, October 23). Tesla made a profit of $143 million in Q3 2019 on record deliveries. Retrieved from https://arstechnica.com/cars/2019/10/tesla-made-a-profit-of-143-million-in-q3-2019-on-record-deliveries/

Meyer, P., (2018). Tesla inc.’s organizational structure and its characteristics (analysis). Retrieved from https://panmore.com/tesla-motors-inc-organizational-structure-characteristics-analysis

Tesla (n.d.). About tesla. Retrieved from https://www.tesla.com/about

Tesla, Inc. (2019). 2018 10-K form. Retrieved from https://tesla.gcs-web.com/static-files/15df7636-8cd8-4b18-989b-4badeeda806c

Who are the agents of change within the organization?

Elon Musk- CEO and Technoking

Elon Musk is the main person who is the agent of change within Tesla. He is the face, leader, and CEO of Tesla and is the agent of change that affects where the company goes and how they will get there. Elon Musk is one of the most world-renowned entrepreneurs who founded SpaceX, Tesla, and PayPal (Biography Editors, 2021).

Board of Directors and Leadership- Elon Musk, Robyn Denholm, Larry Ellison, Hiro Mizuno, Kimbal Musk, Ira Ehrenpreis, Antonio Gracias, James Murdoch, Kathleen Wilson-Thompson, Zachary Kirkhorn, Jerome Guillen, and Andrew Baglino

Other than Elon Musk, the board of directors are also agents of change for the company. The board of directors is supposed to represent the shareholder’s interests, hiring and firing of personnel, dividend policies and payouts, and executive compensation (Chen, 2020). Not just the CEO and Board of Directors should be leading the company to new territories and new ways of operating. The COO, Robyn Denholm, and the CFO, Zachary Kirkhorn, must aid Elon Musk in his path for the company but also add value to that path as well (Tesla, 2021). CTO Larry Ellison, Senior Vice President Andrew Baglino, Jerome Guillen, the entire board of directors, and lower level managers must be agents of change that assist and add value to where the company is going (Tesla, 2021).

The entire executive team must be willing and able to be agents of change for Tesla because with the rising competition of electric cars, if Tesla does not continue to grow and change with the competition they will become obsolete as a company. If they do not change then the blame will fall on the executive team that was supposed to lead Tesla and be the agents of change within the organization to avoid becoming obsolete and unprofitable.

Biography Editors. (2021). Elon Musk.

Retrieved from https://www.biography.com/business-figure/elon-musk#:~:text=Elon%20Musk%20is%20a%20South,a%20division%20of%20Compaq%20Computers .

Chen, James. (2020). Board of Directors.

Retrieved from https://www.investopedia.com/terms/b/boardofdirectors.asp#:~:text=The%20board%20of%20directors%20is,and%20payouts%2C%20and%20executive%20compensation .

Tesla. (2021). Corporate Governance.

Retrieved from https://ir.tesla.com/corporate/elon-musk

What role do these people play in the future of the organization?

Elon Musk needs to send a clear and concise message as well as the CFO, so they are on the same page with the changes that are happening within the organization. Musk and the executives are able to see the financial statements and reports, and they have the insight to be able to see the problems and fix them before they become too large to handle.

There is definitely some tension and stress within the employees because they have been seeing all of the layoffs causing them to be on edge about holding onto their jobs. I believe that the introduction of a different insurance option will be the agents path to making the most difference.

In order for this insurance gig to actually be put into action, Tesla will have to arrange a whole new team. Doing this will open up jobs within the company that current employees may transfer to. Tesla is a company that has the capabilities of influencing the trends of the world, but with the company struggling to make a profit year after year now more than ever the executives and employees of Tesla need to band together to continue to post profits like they did in 2019. By seeing this you are able to also see that the difficult choices that the company is making can and will continue to work if they are executed correctly.

Bariso, Justin. “Tesla Just Made a Huge Announcement That May Completely Change the Auto Industry. Here’s Why It’s Brilliant.” Inc.com, Inc., 3 Sept. 2019, www.inc.com/justin-bariso/tesla-just-made-a-huge-announcement-that-may-completely-change-auto -industry-heres-why-its-brilliant.html

Dow, Jameson, et al. “Tesla Changes Entire Sales Strategy, Makes Sales Online-Only, Closes Stores w/Layoffs.” Electrek, 28 Feb. 2019, electrek.co/2019/02/28/tesla-is-changes-entire-sales-strategy-makes-sales-online-only-closes-stores-w-layoffs/