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INTERCULTURAL   COMMUNICATION   TOPIC  2.  CULTURE,  WORLDVIEW,  AND   COMMUNICATION.  IDENTITY  AND  

PERCEPTION   Dr.  Oksana  Shkurska  

DALHOUSIE  UNIVERSITY  

 

Agenda  

O  What is culture? O  Culture and World View O  Cultural Identity O  Sources of cultural knowledge O  Discussion

CULTURE  

               ELEMENTS  OF  CULTURE  

way  of   life  

           ELEMENTS  OF  CULTURE  

religion   history  

social   organiza2ons  

values  

language  

According to Samovar, Porter & McDaniel (2013)

               ELEMENTS  OF  CULTURE  

customs   and  

tradi2ons   beliefs  

social   norms  

values  

way  of  life  

art  and   literature  

language  

     CULTURE  

http://www.teendiversophy.com/_img/iceberg.jpg

“The  messages  and  lessons  of  culture  are  so   subtle  that  you  seldom  see  them  “coming  in”  or   getting  acted  out”.  (Hall,  1966,  p.  44).  

     CULTURE  

     CULTURE  

     CULTURE  

     CULTURE  

     CULTURE  

CULTURE  

Retrieved  from  http://hqwallbase.com/144307-­‐butterfly-­‐earthly-­‐puzzle/  

 

 

?  

 

Nowadays  it  is  the  key  concept  in  Anthropology,  Culture  Studies,  and   Communication  Studies  

The  terms  “culture  shock”,  “cultural  stereotype”  and  “cultural  identity”  appeared   (20-­‐th  century)  

The  meaning  “collective  customs  and  achievements  of  a  people”  (late  19-­‐th   century)  

The  meaning  "the  intellectual  side  of  civilization"  (early  19-­‐th  century)  

The  meaning  “cultivation  through  education”  (late  15-­‐th  century)  

From  Latin  word  “cultura”  which  means  “cultivating,  agriculture”  (middle  15-­‐th   century)  

makes  us  as  a  group  of  people  unique  

influences  our  behaviour  in  various  ways  

helps  us  feel  comfortable  in  a  certain  community  

can  be  shared  and  taught  

is  transmitted  through  generations  

is  dynamic,  i.e.  changes  and  develops  every  day    

?  

worldview  

World  view  

-­‐  The  term  was  introduced  by  American   anthropologist  Robert  Redfield  in  1952  

-­‐  Redfield  defined  world  view  as  “the  way  a  man   in  a  particular  society  sees  himself  in  a   relation  to  all  else…  it  is  a  man’s  idea  of  the   universe”.  (Redfield,  1952,  pp.  30-­‐36).  

World  view  

Retrieved  from:  https://caitlinroseparker.Ailes.wordpress.com  

Culture  vs.  World  view  

• World  View  is  a  part  of  culture  

and  

at  the  same  time  

 

•  Culture  is  shaped  by  world  view  

 

Worldviews  are  “beliefs  and  assumptions  by   which  an  individual  makes  sense  of  experiences   that  are  hidden  deep  within  the  language  and   traditions  of  the  surrounding  society”  (Clark,  2002).  

“Worldview  is  a  culture’s  orientation  toward   God,  humanity,  nature,  questions  of  existence,   the  universe  and  cosmos,  life,  moral  and  ethical   reasoning,  suffering,  death,  and  other   philosophical  issues  that  influence  how  its   members  perceive  their  world”  (Ishii,  Cook,  and  Klopf,   1999,  301-­‐317).  

Worldview   •  The  purpose  of  life  

•  Creation  of  the  world  /  life  

•  Death  

•  The  source  of  knowledge  

•  How  is  the  world  ruled?  (God,  chance,  law?)  

•  What  is  good/bad  and  right/wrong?  

•  What  is  the  right  way  to  live?  

•  What  is  people’s  place  in  the  world?  

Worldviews  

• Religion  

•  Secularism  

•  Spirituality   (Samovar,  Porter  &  McDaniel,  2013)  

IDENTITY  &  SELF-­‐CONCEPT  

Cultural  Identity  

“One’s  sense  of  belonging  to  a  particular  cultural   or  ethnic  group.”  (Lustig  &  Koester,  2010)  

“Identity  is  a  bridge  between  culture  and   communication:  we  communicate  our  identity  to   others,  and  we  learn  who  we  are  through   communication.”  (Martin  &  Nakayama,  2013)  

Identity  

Characteristics  

• Dynamic  

• Multiple  

•  Socially  constructed  

Cultural  Identity  

Clothes  and   appearance  

Beliefs   (religion)  

ethnicity  

values  

Time  and  2me   consciousness  

name  

family  

Interpersonal   rela2ons  

Ea2ng  habits  

Language   spoken  

Self-­‐Concept  

•  Your  feelings  and  thoughts  about  your  strengths  and   weaknesses;  

•  Your  abilities  and  limitations  

•  The  comparisons  you  make  between  yourself  and   others  

•  The  way  you  interpret  and  evaluate  your  own   thoughts  and  behaviours  (Black,  1999).  

 

Self-­‐concept  vs.  Identity     Self-­‐concept   (Your  image  of   who  you  are)  

Identity   (A  feeling  of   belonging   to  a  group)  

Sources  of  Self-­‐Concept  

Others’  images  of  you   Social  comparisons  

Your  interpretations  and   evaluations  of  your  own   thoughts  and  behaviours  

Cultural  teachings  

Self-­‐Concept  

(Devito, 2016)

Discussion/Reflection   1.  Where  did  you  learn  the  rules  about,  for  example,  gender  and   family  roles?  How  do  they  collide—or  not—with  the  Canadian   mainstream/other  participants’  ideas  about  that  topic?    

2.  Which  of  the  parts  of  your  cultural  identity  shift  with  more  ease?    

3.  Which  ones  remain  more  constant?    

4.  Which  of  the  identity  markers  do  you  consider  the  most   important?  Why  do  you  think  that  is?    

5.  Which  ones  do  you  perceive  to  have  an  impact  in  your  social/ educational/work  environment  in  your  country  of  origin?  In  Canada?    

(Apedaile  &  Schill,  2008)  

WAYS  OF  LEARNING  CULTURE  

Ways  of  learning  culture  

•  Informal  (interaction,  observation,  and   imitation)  

•  Formal  (through  social  institutions)   (Samovar,  Porter  &  McDaniel,  2013,  p.  43).    

Ways  of  learning  culture  

1.  Family   2.  School   3.  Church   4.   Small  communities   5.     Peers   6.   Various  organizations   7.   Mass  media  

Sources  of  Cultural   Knowledge  

•  Folktales,  legends,  and  religious  stories  

• Music  (especially,  folk  songs)  

• Art  and  literature  

• Proverbs  and  sayings  

•  Linguistic  Metaphors  

 

 

Cinderella?  

Bibliography   •  Apedaile,  S.  and  Schill,  L.  (2008).  Critical  incidents  for  intercultural  communication.  NorQuest  College.  

•  Clark,  M.  (2002).  In  search  of  human  nature.  London:  Routledge.  

•  Giddens  A.  (2003).  Runaway  world,  2-­‐nd  ed.  New  York:  Routledge.  

•  Hall  E.  T.  (1966).  The  hidden  dimension.  New  York,  NY:  Doubleday.  

•  Ishii  S.,  Cooke  P.,  and  Klopf  D.  (1999).  Our  Locus  in  the  Universe:  Worldview  and  Intercultural   Misunderstandings/Conflicts.  Dokkyo  International  Review,  12,  301-­‐317.  

•  Lustig  M.  W.  &  Koester  J.  (2010).  Intercultural  Competence:  Interpersonal  Communication  Across   Cultures  (6-­‐th  ed.).  Boston:  Allyn  and  Bacon.  

•  Redfield  R.  (February,  1952).  The  primitive  world  view.  Proceedings  of  the  American  Philosophical   Society,  96  (1),  30-­‐36.  

•  Samovar  L.  A.,  Porter  R.E.,  McDaniel  E.R.  &  Roy  C.S.  (2013).  Communication  between  cultures.   Wadsworth:  Cengage  Learning.