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Topic_Week2Discussion_NetflixNewCompetitiveMarket.docx
( 11/4/21, 3:43 PM ) ( Topic: Week 2 Discussion: Netflix New Competitive Market )
( https://cogswell.instructure.com/courses/4793/discussion_topics/71649 ) ( 1 /2 )
This is a graded discussion: 20 points possible
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Week 2 Discussion: Netflix New Competitive Market
Will it Survive?
There is no disputing it, NETFLIX disrupted the home entertainment video distribution market with mail-in consumer options that cut-deeply into Blockbuster's market share. Then, it embraced and developed newer technologies in content distribution challenging the broadband cable market: Streaming! Indeed, NETFLIX has showed the industry the value of "cutting the cord". However, most any time a market segment has been validated for high- value, competitors don't seem to be left out. And this can create trouble for the established pioneer.
Instructions
View the following two videos:
Netflix is winning streaming. Disney wants to change that
(https://www.youtube.com/watch?v=Gu-yvYuACcM)
(https://www.youtube.com/watch?v=Gu-yvYuACcM)
How Disney will force Netflix to change streaming
(https://www.youtube.com/watch?v=EWkDZ51yrUg)
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How Disney will force Netflix to change str…
Minimize Video
Now answer and discuss the following questions: 1. What are some of the internal and external challenges NETFLIX faces that will drive change? 2. In what ways does Disney entering the market, as opposed to the many other media contenders, present a special risk to NETFLIX? 3. What types of changes might you suggest NETFLIX should make to shore-up its competitive footing? |
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