MKT Tool 3

Tool Summary 3

1. Define CA/ Assumptions (20%)

2. EXPLAIN Steps for CA (20%)

3. Explain Example(60%)

Draw column chart

· Show linearities, non-linearities, sweet spots – only with numerical values

· Best product show product and TPU Worst product show product and TPU Is it viable? Why?

· Intercept – what does it mean? What is it in your example?

· Overall Feature Importance – Pie Chart

· Simulate Market – 3 products – 3 stages STAGE 1 :-Now

STAGE 2- I change my product HOT BUTTON BETTER CHANGE!! ONLY ONE ATTRIBUTE CHANGES

STAGE 3-competition reacts Do not let them change a hot button! Only ONE competitor reacts and they change only one attribute level