Peer Review Analysis and Critique

Proposal

Delta Air Lines is committed to “form a force for positive and global change”. When passengers are aboard a Delta aircraft traveling internationally. There are many activities that can keep passengers occupied. Activities such as movies, radio, and books are a few examples that passengers do to keep themselves occupied during a long international flight. Passengers typically do research on their destination right before choosing a destination and right to the time the aircraft departs. What if there was a way to connect, educate, and acclimate passengers to their international destination while onboard a Delta Aircraft? This is where the Information Destination Division comes into play. The mission, “To connect, educate, and acclimate travelers to their destination.” Passengers onboard a Delta Aircraft can access information about their destination through their inflight screens. Instead of watching movies or television shows. Passengers will have the option to access video or read information on culture, customs, attractions, advisory, souvenirs, food, and proper behavior before landing into a foreign country. The Information Destination Division or IDD will help prepare travelers onboard a Delta Aircraft so that they become acclimated and educated to the destination to ensure that foreign customs are not a surprise to the traveler. Information Destination division can provide information services to all passengers aboard a Delta Aircraft.

Customer Needs and Competitive Advantage

Passengers flying on Delta Air Lines will know that they can be educated, connected, and acclimated to their international destination due to information available to them in flight. Helpful information such as how to learn simple phrases to communicate in the local language and what foods to try will help prepare travelers aboard a Delta Aircraft. Travelers traveling to Japan on a Delta Aircraft will know that tipping in restaurants is considered to be rude in the country. Travelers traveling to Italy will know that there is abundance of professional pickpockets roaming the train stations and on public buses. Information Destination division will gather the necessary information from various travel sites such as Trip Advisor and Kayak to compute a list of reviews on top attractions and restaurants for travelers to research while on their inflight screen. Passengers can utilize this inflight service by selecting the tab that has the name of the country they are flying to. They can select to read facts about the country or view videos about the country. This will help travelers learn about the customs and advisory warnings through reading or video depending on what the traveler prefers. Passengers will also be able to view reviews from other travelers to help them plan their trip. There are plenty of souvenirs to purchase and take back home, but which one to buy and which one can be found back at home? Through the inflight information service about the destination, travelers will know what they should take back home. In addition, passengers can also further their country’s education by learning phrases and sentences to help assist them with communication in the local language. Even though the traveler may not be influent in the local language. It goes a long way when the traveler knows how to say please and thank you in the local language. Learn how to say, “thank you” in Spanish when a traveler is traveling to Spain. Learn how to ask, “How much is this?” in Portuguese when a traveler is traveling to Brazil. All this educational information will be available inflight through the Delta Air Line seat monitors. With this innovative inflight information service available to passengers during their long flight. The Information Destination Division will help Delta Air Lines be steps ahead of other competitive airlines due to the commitment of forming a force for positive and global change by connecting, educating, and acclimating passengers to their international destination in flight.

Vision Model

The Information Destination Division is in the business of education for travelers. Every year more and more people around the globe are traveling every year and The Information Destination Division want to be there to help assist travelers. The increase of travelers every year shows no sign of slowing down. The opportunity to connect travelers to their destination is there. Through Delta Air Lines, all travelers will become better prepared and educated before arriving to their foreign destination. This innovative information service can be considered as forward progress towards connecting the globe when passengers utilize the service in flight. This service can expand onto Delta Air Lines Sky Team partners such as KLM Royal Dutch Airlines, Aeroflot, AeroMexico and China Airlines just to name a few. There will be room for growth due to the increase of traveling and the information services that will help travelers acclimate, connect, and educate on their destination will not be limited to just airlines, but can expand to cruises, trains, and mobile apps to be used during road trips in the foreseeable future.

Company and Division Mission Alignment

Delta Air Lines mission statement is as follows, “We-Delta’s employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work.” Delta Air Lines is committed to come together for positive local and global change to better the standards of not just living, but the environment as well. The Information Destination Division’s mission statement, “To connect, educate, and acclimate travelers to their destination” aligns with what Delta Air Lines is committed to. The inflight information service onboard Delta Aircrafts will help educate travelers on the importance of traveling responsibly so that the environment is not vandalized. The innovative inflight information service will assist travelers with their planning and will ensure that the traveler will be better prepared for their destination.

Mission Summary

The Information Destination Division’s mission statement is simple, yet direct. It defines what the division’s goal is and what the mission is. The Information Destination Division values the importance of educating and assisting travelers to their destination. This will help travelers travel responsibly and assist in the traveler’s preparations so that they have an understanding of the country they are traveling to. This will ensure that they will have a great vacation or business trip when they reach their international destination. The utilization of the inflight monitors on Delta Aircrafts will ensure that the connection between traveler and destination will be efficiently utilized inflight.

Guiding Principles

The Information Destination Division’s principles include transparent communication, education innovation, and collaboration. Transparent communication is crucial when servicing customers. The Information Destination Division will work twice as hard to simplify and organize the most accurate information about the traveler’s destination. Information will be efficiently uploaded onto the inflight monitors so that travelers will be well prepared when arriving at their destination. Advisory warnings such as demonstrations and areas to avoid due to crime will be available and communicated to the traveler to ensure safe travel. Education innovation is critical to how the information will be gathered and presented to travelers. The extensive research on how the division can improve the way information is gathered and delivered to the passenger will continue to improve. This will guarantee that all travelers on board a Delta Aircraft will have simple educational information easily and readily available to them. The Information Destination Division will work closely with Delta Air Lines inflight monitor and programming department to ensure that the learning programs will consistently updated. Collaboration between The Information Destination Division and Delta Air Lines is crucial. This will ensure that all customers will enjoy the experience with Delta Air Lines and further the education and knowledge of the country they are traveling to. Another form of collaboration that the division is consistently updating is the reviews from other travelers. This form of collaboration connects travelers who have experienced the country and what it has to offer in terms of attractions, food, and etcetera. Travelers will be able to share experiences with each other and share tips on traveling safely and responsibly through the foreign country. This collaborative information will also be available using the inflight monitors. The core values of The Information Destination Division will ensure that the division will work side by side with Delta Air Lines on creating innovative ways to not just entertain customer, but to also educate and assist preparations prior to arrival. The use of inflight monitors will ensure that consistent updated information will be available to travelers so that they can enjoy their trip safely and responsibly.